Brand Tone

Empowering & Inspirational, Authentic & Transparent, Caring & Nurturing, Educational & Informative, Luxurious yet Accessible

Brand Values

• •Kind to Your Skin
• •Kind to the Earth
• •Kind to Women
• •Social Consciousness & Impact
• •Integrity & Authenticity

Best Practices

• •Always Circle Back to the Three Pillars: Ensure that messaging, where appropriate, subtly or overtly connects to "Kind to Your Skin, Kind to the Earth, Kind to Women." This reinforces core values consistently.
• •Lead with Empowerment and Authenticity: Share real stories (founder, women in co-ops, scholarship recipients) and use language that inspires and uplifts. Avoid overly technical jargon unless explaining specific ingredient benefits clearly.
• •Highlight Natural & Ethical Aspects: Emphasize the all-natural, non-GMO, cruelty-free, and sustainably sourced nature of the ingredients and the brand's commitment to fair trade.
• •Maintain a Caring and Nurturing Voice: Use warm, inviting language that speaks to self-care, well-being, and the nourishing properties of the products. Words like "nourish," "radiance," "gentle," and "glow" fit well.
• •Be Educational but Relatable: Explain the benefits of key ingredients and product formulations in a way that is easy to understand, connecting the science to the tangible benefits for the user's skin and overall well-being.

Social Perception

High-Quality & Effective Products, Ethical & Trustworthy Brand, Empowering & Mission-Driven, Canadian Pride, Innovative

Copy Examples

• •Headline: Reveal Your Radiance, Empower Her Future. Body: "With every drop of our ethically sourced African Shea Butter oil, you're not just nourishing your skin; you're nurturing a community. Ellie Bianca: Kind to your skin, Kind to the Earth, Kind to Women."
• •Headline: More Than Skincare. It's a Movement. Body: "Founded by a chemist, mother, and visionary, Ellie Bianca blends science and nature to create luxurious, all-natural skincare. Join us in empowering women from the ground up. Discover the glow that gives back."
• •Headline: Unlock Nature's Purity. Unleash Your Strength. Body: "Our commitment? Pure, potent botanicals that are as kind to your skin as they are to our planet. Experience skincare that celebrates your natural beauty and champions the hands that harvest our ingredients."
• •Headline: The Science of Nature, The Heart of Empowerment. Body: "From our founder's lab to your skin, each Ellie Bianca product is a testament to the power of natural ingredients and ethical practices. Invest in your skin, invest in her education, invest in a brighter world."
• •Headline: Sustainable Beauty That Shines From Within. Body: "Our luxurious oils and serums are crafted with non-GMO, cruelty-free ingredients, sustainably sourced to protect our Earth. Feel good about your glow, knowing it supports fair trade and empowers women globally."