Brand Tone

friendly, approachable, and family-oriented

Brand Values

• •Family
• •Community
• •Affordability
• •Inclusivity
• •Authenticity

Best Practices

• •Tell Your Story: Consistently weave the story of the two sisters and their community-focused mission into your copy. This reinforces the brand's authenticity and family values.
• •Use "We" and "Our": Employing a collective voice reinforces the idea of a family-run business and creates a more personal connection with the audience.
• •Focus on the Customer's Life: Frame product benefits in the context of the customer's life – from everyday moments to special occasions. This makes the brand more relatable.
• •Keep it Simple and Sincere: Avoid overly corporate or sales-y language. The tone should be like a friendly recommendation from a trusted neighbor.
• •Engage with the Community: When active on social media, respond to comments and questions in a warm and personal manner. This will build on the community-centric perception of the brand.

Social Perception

a charming, local business with a strong sense of community. Customers are likely to view it as a trustworthy and reliable source for affordable family clothing.

Copy Examples

• •From playground adventures to family picture day, our new collection for kids is designed for all of life's precious moments. Discover durable, adorable, and affordable styles that both you and your little ones will love.
• •Style is for every body. Our new arrivals of plus-size fashion are here to help you feel confident and beautiful, every single day. Because you deserve to shine.
• •We're more than just a boutique - we're two sisters with a dream of bringing beautiful, affordable fashion to our community. Every piece in our store is chosen with love, and we're so grateful to be a part of your family's story.
• •Your wardrobe called, and we've got just the thing to freshen it up! For a limited time, enjoy 20% off our entire collection of women's and children's clothing. It's the perfect time to treat yourself and your little ones.
• •The perfect dress for any occasion. Dress it up with heels and jewelry for a night out, or keep it casual with sandals for a day of running errands. Made from a soft, breathable fabric, you'll reach for this dress again and again.