Brand Tone

aspirational, scientific, and motivational

Brand Values

• •Peak Performance
• •Scientific Validation
• •Endurance and Stamina
• •Empowerment
• •Focus and Mental Clarity

Best Practices

• •Lead with the Benefit, Support with the Science: Always start by addressing the athlete's goal (e.g., more reps, less fatigue, better focus). Then, briefly explain *how* the product achieves this through scientific principles like "optimizing airflow" or "improving oxygenation."
• •Use Aspirational and Active Language: Employ strong verbs and an active voice. Words like "unlock," "conquer," "master," "drive," and "elevate" align with the brand's motivational and performance-focused tone.
• •Focus on "The Edge": Frame the product not as a simple helper, but as a competitive advantage. The copy should appeal to the athlete's desire to be better than the competition and their former selves.
• •Maintain a Professional, Authoritative Voice: Avoid slang, excessive emojis, or overly casual phrasing. The language should reflect the seriousness and dedication of the target audience. The brand is an expert resource, and the tone should convey that confidence.
• •Be Consistent Across All Channels: Whether it's a website FAQ, an Instagram caption, or a Facebook ad, the core message and tone must remain the same. The voice should be instantly recognizable as Ellicit®, reinforcing its identity as a premier performance-breathing brand.

Social Perception

The brand is perceived as a specialized, high-performance equipment provider rather than a general fitness company. Customers and the target audience see Ellicit® as a tool for gaining a competitive edge. Reviews and testimonials for similar performance breathing products often highlight tangible benefits like reduced fatigue, increased power output, and the ability to push through intense workouts. This perception is reinforced by a visual identity that features focused, determined athletes in peak physical condition. The brand is viewed as credible and authoritative in its niche, appealing to those who are already knowledgeable about or interested in bio-hacking and performance optimization.

Copy Examples

• •Your lungs can keep up. Your form can't. The final mile is a battle against fatigue, not distance. The Ellicit® Performance Mouthpiece optimizes your airway, increasing O2 flow and delaying muscle burnout. Stop just running. Start performing. #ElicitPerformance #RunStronger #Endurance
• •Unlock Your Untapped Power. The Ellicit® Performance Mouthpiece is engineered to correct jaw alignment and open your airway, proven to increase stamina and maximize power output from your first rep to your last. This isn't just an accessory; it's a physiological advantage.
• •That final rep is decided before you even lift. Proper breathing stabilizes your core and floods your muscles with oxygen. The Ellicit® mouthpiece is designed to make every breath more efficient, giving you the stability and power to conquer your PR. #TrainSmarter #LiftHeavy #PerformanceBreathing
• •Ever wonder why some athletes can push through the wall while others hit it? It comes down to oxygen efficiency. When your body is under stress, inefficient breathing constricts your power. The Ellicit® mouthpiece is scientifically designed to help you maintain optimal airflow, reduce energy expenditure, and keep your performance curve climbing. Discover the science. [Link to Blog Post]
• •More Air = More Power. It's that simple. Swipe up to see how Ellicit® works.