Brand Tone

Knowledgeable & Authoritative, Approachable & Friendly, Passionate & Enthusiastic, Cultured & Inspiring, Modern & Engaging

Brand Values

• •Knowledge & Education
• •Quality & Authority
• •Culture & Literature
• •Accessibility
• •Community
• •Discovery
• •Tradition & Innovation

Best Practices

• •Understand Your Core Identity: Always circle back to the foundational values of Larousse (knowledge, authority, quality) and "El Librero" (passion, community, discovery). Every piece of copy should subtly reinforce these.
• •Speak to Your Audience, Not At Them: While authoritative, the tone should remain approachable and inviting. Use "you" and "your" to create a direct connection. Ask questions to encourage interaction.
• •Adapt to the Platform, Maintain the Essence: While TikTok copy will be more concise and trend-driven than a Facebook post, the core values and passion for books should still shine through. The *expression* changes, not the *essence*.
• •Highlight Benefits, Not Just Features: Instead of just saying "New Dictionary," explain what it *does* for the reader ("Unlock a world of words," "your essential companion"). For a novel, it's not just pages but an "escape" or a "journey."
• •Maintain Consistency Across Channels: Ensure that whether a customer interacts with the brand on Facebook, Instagram, or TikTok, they get a coherent sense of who "El Librero de Larousse" is. Use similar language styles, hashtags (where appropriate), and visual cues if possible. Create a simple style guide for reference.

Social Perception

The "Larousse" name carries significant weight, generally perceived as trustworthy, educational, and a provider of high-quality reference materials. "El Librero" (The Bookseller/Bookcase) adds a layer of warmth, curation, and passion for books in a broader sense. The combination suggests a brand that is both an authority and a friendly guide in the world of books. Social media engagement likely leads to a perception of being current, approachable, and interested in its community's reading experiences. Customers likely expect a wide range of books, from classic Larousse reference works to contemporary fiction and non-fiction from the Hachette catalogue.

Copy Examples

• •Unlock a world of words. The new [Year] Larousse Dictionary is here – your essential companion for clarity, precision, and discovery. Explore language like never before. #Larousse #Knowledge #WordsOfWisdom
• •Lose yourself in a story that will stay with you long after the last page. [Book Title] is the journey you've been waiting for. What will you discover? Available now at El Librero de Larousse. #NewReads #BookLovers #MustRead
• •Spark their imagination and build a lifelong love for reading! Our latest collection of children's stories is filled with adventure, laughter, and learning. Find the perfect tale at El Librero de Larousse. #KidsBooks #YoungReaders #StoryTime
• •From kitchen novice to culinary star! Discover delicious recipes and expert tips in the new cookbook from Larousse Cocina. What masterpiece will you create tonight? #LarousseCocina #Foodie #HomeCooking #ElLibreroDeLarousse
• •A good book is like a great friend – always there for you. What are you reading this week, #Bookworms? Share your current literary adventure in the comments below! #ReadingCommunity #ElLibreroDeLarousse #BookChat