Brand Tone

approachable, ethical, and passionate, with a distinct touch of humor

Brand Values

• •Sustainability
• •Quality & Craftsmanship
• •Transparency & Honesty
• •Community & People
• •Ethical Practices

Best Practices

• •Embrace "Good People, Good By Nature, Always In Good Spirits": Let this ethos be the undercurrent of all communications. Copy should feel positive, genuine, and reflective of a company that cares.
• •Balance Passion with Playfulness: Convey deep pride in craftsmanship and sustainability, but don't be afraid to inject humor, especially in social media contexts. This makes the brand more relatable and approachable.
• •Be Transparent and Specific about Sustainability: Avoid vague greenwashing. Use concrete examples of sustainable practices (e.g., "our bottles use 40% less glass," "we've restored 3ha of habitat"). This builds trust and credibility.
• •Highlight Yorkshire Roots and Craftsmanship: Emphasize the provenance of ingredients when possible and the care that goes into the distillation process. This speaks to quality and authenticity.
• •Adapt Tone for the Platform, but Keep Values Consistent: While a LinkedIn post might be more formal than an Instagram caption featuring Ricky Gervais, the core values of sustainability, quality, and ethical practices should always shine through. Ensure the humorous elements align with the overall brand rather than overshadowing its core commitments.

Social Perception

Eco-conscious and Responsible, Innovative and Quality-Driven, Authentic and Passionate, Engaging and Modern (especially with Ricky Gervais), A "Good" Company

Copy Examples

• •Headline: Sip Sustainably. Taste the Difference. Body: At Ellers Farm, we’re not just making award-winning spirits; we’re crafting a better future, one delicious drop at a time. Made with British apples and a whole lotta love for the planet. Good for your spirit, great for the Earth.
• •Social Media Post (Image: Dutch Barn Vodka bottle with apples): Caption: It started with a few apples and a big idea: could we make exceptionally smooth vodka that’s also exceptionally kind to the planet? Turns out, we can. Our Dutch Barn Orchard Vodka – so good, even @RickyGervais wanted in. (He mostly stays out of the distillery, which is probably for the best). #EllersFarm #DutchBarnVodka #SustainableSpirits #RickyGervais #YorkshireMade
• •Product Description (Y-Gin): Our Y-Gin isn't just another gin. It's a taste of the Yorkshire countryside, distilled with passion and a deep respect for nature. We’re talking classic botanicals, a sustainably sharp ethos, and a finish smoother than a well-told joke. Responsibly crafted, irresponsibly tasty.
• •Website About Us Snippet: We’re Ellers Farm Distillery: a bunch of passionate folks in North Yorkshire on a mission to make the best spirits in the world, in the most sustainable way possible. We believe in balancing people, planet, and profit, and doing it all with a smile. Come say hello and see how we’re shaking things up (and making some rather lovely tipples).
• •Email Subject Line: Fancy a Spirit-Lifting Tipple That Doesn’t Cost the Earth? Email Body Snippet: We do things a bit differently here at Ellers Farm. From our apple-based vodka to our commitment to being a B Corp, we’re proving that you can enjoy exceptional spirits that are made with care for our planet and our people. Explore our range and taste the 'good' in every bottle.