Brand Tone

personal, heartfelt, and creative

Brand Values

• •Family and Legacy
• •Creativity and Customization
• •Passion and Craftsmanship
• •Inclusivity

Best Practices

• •Lead with the 'Why': Always circle back to the core story of passion and family. Whether in an 'About Us' page or a simple social media post, reminding the audience of the heartfelt origins of the brand reinforces its authenticity.
• •Use "We" and "You": Foster a sense of collaboration and community. Phrases like "Let's create together" or "We can't wait to see how you style it" make the customer feel like a part of the brand's journey.
• •Emphasize "Handmade" and "Unique": These are key differentiators. Use descriptive words that evoke craftsmanship, care, and the special nature of a custom-made item, such as "stitched with care," "crafted just for you," or "one-of-a-kind designs."
• •Showcase the People: Continue to feature the founder and even happy customers (with permission). Putting a face to the brand strengthens the personal connection and trust.
• •Maintain a Warm and Approachable Voice: In all communications, from product descriptions to customer service emails, the tone should be friendly and inviting. Avoid overly corporate or generic language. Simple, clear, and heartfelt communication will best reflect the brand's core values.

Social Perception

The brand is perceived as a small, heartfelt business that offers unique, handmade items. The narrative of a mother's passion turning into a business resonates with customers looking for authentic and personalized products. The customization options are a significant draw, allowing customers to feel involved in the creation of their clothing. The active presence on social media platforms like Facebook and Instagram fosters a sense of community and direct connection with the creator.

Copy Examples

• •Spun from a love for cozy moments and shared smiles. ✨ Our new collection is here to wrap your family in comfort and style. Each piece is handmade with passion, ready to be part of your story. Choose your favorite fabric and let's create something beautiful together! #EllePeaDesigns #HandmadeWithLove #FamilyStyle
• •Your style, your story. Why settle for off-the-rack when you can have a piece that's uniquely YOU? At EllePeaDesigns, you choose the fabric, and we bring your vision to life. Perfect for matching family outfits or a special gift. Design yours today!
• •More than just clothes, it's a legacy of love. EllePeaDesigns was born from a passion for creating and a tribute to family. Every stitch tells a story. Discover the heart behind our handmade designs.
• •Style for every body, every story. We believe beautiful, handmade clothing should be for everyone. That's why we offer a full range of sizes, from the tiniest tots to fabulous adults. Find your perfect fit and feel amazing in our custom creations.
• •Don't be late for the holidays! 🎄 Our festive pre-orders are now open! Handmade, custom, and oh-so-cute. Tap the link in bio to claim yours before they're gone!