Tono de Marca

A sophisticated blend of aspirational elegance and clinical efficacy, delivered with a direct and customer-centric approach.

Valores de Marca

• •Efficacy and Visible Results
• •Swiss Quality
• •Vegan and Ethical Purity
• •Premium & Elegant Design
• •Customer Trust and Satisfaction

Mejores Prácticas

• •Always Pair "Vegan" with "Swiss Made": This unique selling proposition (ethical luxury and scientific reliability) must appear in all key marketing materials.
• •Lead with the Result, Support with the Science: Capture attention with the desired outcome, then build trust by mentioning the scientific backing (e.g., 'highly effective peptide active ingredient' or 'award-winning active ingredients').
• •Maintain an Elegant and Empowering Tone: Use sophisticated, positive language that empowers the customer, avoiding slang or overly casual expressions.
• •Leverage Social Proof and Guarantees: Prominently feature customer testimonials and highlight the '100% Satisfaction Guarantee' and partnerships with well-known retailers to build credibility.
• •Emphasize the "Hormone-Free" Advantage: Highlight this key differentiator for relevant products to address customer concerns about side effects and underscore the brand's commitment to clean, safe formulas.

Percepción Social

A premium, trustworthy, and effective niche brand, gaining credibility through high-end retailers and consistent positive customer experiences, positioning it as an exclusive provider of curated, effective solutions rather than a mass-market brand.

Ejemplos de Copy

• •Efficacy, Perfected. Experience the Swiss-made, vegan serums that deliver clinically-proven results for your hair, lashes, and skin.
• •Stop wishing for longer lashes. Start seeing them in 4 weeks. Our hormone-free Lash 'n' Brow Booster is 100% vegan, Swiss-formulated, and created to give you the visible results you deserve. Elevate your beauty routine with Ellenity.
• •Your Hair Growth, Guaranteed. See the Swiss Difference.
• •Ellenity | Swiss Beauty Lab 🇨🇭 | Vegan. Effective. Elegant. | Clinically-proven serums for transformative results. #SwissBeauty #VeganEfficacy
• •Discover Ellenity, where Swiss precision meets vegan purity. Formulated with award-winning ingredients, Ellenity's line of high-performance serums for hair, skin, and lashes offers visible, transformative results for the discerning modern woman.