Brand Tone

aspirational, sophisticated, and empowering

Brand Values

• •Empowerment
• •Quality
• •Timeless Elegance
• •Self-Expression
• •Modernity

Best Practices

• •Always Lead with Empowerment: Frame your copy around the concept of empowering the customer. Use active, inspiring language that focuses on her strength, individuality, and confidence.
• •Highlight Quality and Detail: Consistently mention the meticulous craftsmanship, luxurious feel of the fabrics, and attention to detail. This reinforces the brand's value of quality and justifies the premium positioning.
• •Balance Timelessness with Modernity: Use words like "timeless," "classic," and "elegant" alongside "modern," "fresh," and "on-trend" to capture the brand's core fusion of styles.
• •Maintain a Sophisticated Vocabulary: Avoid overly casual slang or jargon. Stick to an elevated and polished vocabulary that reflects the sophistication of the brand. Words like "meticulously," "curated," "exquisite," and "sophistication" align well.
• •Tell a Story: Position each piece of clothing as part of a larger narrative. Whether it's for a "glamorous soirée," the "boardroom," or "city streets," connect the clothing to the customer's life and aspirations, as stated in the brand's philosophy.

Social Perception

neutral and undefined

Copy Examples

• •Introducing The Aura Collection. Where timeless design meets the pulse of modern trends. Each piece is crafted not just to be worn, but to be lived in. Discover the collection that speaks your language. #Elleivry #TimelessElegance
• •Command the room without saying a word. Our new season co-ord set is meticulously tailored to blend sophistication with an edge. Because true power is in the details. Shop your new armor.
• •Your style is your story. What will you say today? At Elleivry, we create the pieces that let you tell it your way. #ExpressYourself #ElleivryWoman
• •Don't just follow trends, set them. Our latest arrivals are designed for the woman who leads. Find your signature look and embrace the elegance you deserve. Early access inside.
• •Elegance, now within reach. For a limited time, enjoy 20% off our most-loved styles. Curate your wardrobe with pieces that are as timeless and unique as you are. #ElleivrySale