Brand Tone

Friendly and Welcoming, Professional and Expert, Passionate and Creative, Customer-centric and Appreciative, Confident and Established

Brand Values

• •Excellence and Quality
• •Customer Satisfaction
• •Expertise and Continuous Learning
• •Personalized Service
• •Welcoming Atmosphere
• •Integrity and Honesty
• •Teamwork and Family

Best Practices

• •Always Emphasize the "Family Feel" and Welcoming Atmosphere: Use warm, inviting language. Words like "welcome," "friendly," "part of the family," "relax," and "comfortable" should be staples.
• •Highlight Expertise and Quality, but Keep it Accessible: Talk about awards, skilled stylists, and quality products, but avoid overly technical jargon. The tone should be confident yet approachable, not arrogant.
• •Be Genuinely Enthusiastic and Passionate: Let the love for hairdressing and client transformations shine through. Use positive, energetic language, especially on visual platforms like Instagram.
• •Prioritize the Client's Voice and Experience: Feature testimonials, respond warmly to comments, and frame services around client benefits (e.g., "feel confident," "your perfect look," "pamper yourself").
• •Maintain a Consistent Local Identity (Aberdeen): Reinforce their connection to the Aberdeen community. Mentioning "Aberdeen's premier salon" or "your local hair experts in Aberdeen" helps build local trust and relevance.

Social Perception

Reputable and Trusted, Skilled Professionals, Friendly and Approachable, Value for Money, Consistent Quality, A Place for Transformation and Pampering

Copy Examples

• •Welcome to Ellee's Hair Design, Aberdeen's heart of style and transformation. Our award-winning team is passionate about crafting the perfect look for you, blending expert skill with a warm, personal touch. Step in and feel the Ellee's experience – where beautiful hair and happy clients are our greatest pride.
• •Sun-kissed perfection! ✨ Our amazing stylist, [Stylist's Name], worked her magic on this beautiful balayage. We're obsessed with these seamless blends and the gorgeous glow! 😍 Ready for your own hair transformation? DM us or tap the link in bio to book your consultation. We can't wait to welcome you! #ElleesHairDesign #AberdeenSalon #BalayageExperts #HairGoals #LoveYourHair
• •Refresh your look this season at Ellee's Hair Design! 🍂 Our talented team in Aberdeen is ready to create a style you'll fall in love with. From vibrant new colours to chic cuts, we use only the best professional products to ensure stunning, healthy results. Book your appointment today and let us pamper you – because you deserve it! Call us on [Phone Number] or visit elleeshairdesign.co.uk. #AberdeenHairdressers #SeasonalStyle #HairTransformation #ExpertCare #ElleesAberdeen
• •More than just a salon, Ellee's Hair Design is a family. Since 2009, we've been dedicated to providing exceptional hair and beauty services in a friendly, welcoming atmosphere right here in Aberdeen. Our experienced stylists are true artists, passionate about their craft and committed to making you look and feel your absolute best. Come and 'Join The Hair Revolution and feel The Experience!'
• •We're blushing! 🥰 Huge thanks to [Client Name] for this wonderful feedback: '[Insert short, positive client quote, e.g., 'Michelle always knows exactly what I want and I leave feeling amazing! Best salon in Aberdeen!']'. Making you feel fantastic is why we do what we do! Thank you for trusting Ellee's Hair Design. #HappyClient #SalonLove #AberdeenBeauty #ThankYou #ElleesExperience