Brand Tone

Professional & Authoritative, Supportive & Educational, Passionate & Enthusiastic, Community-Focused, Innovative & Leading

Brand Values

• •Quality & Excellence
• •Education & Empowerment
• •Innovation
• •Integrity & Professionalism
• •Customer Focus & Support
• •Passion for the Craft
• •Community & Giving Back

Best Practices

• •Target Audience Focus: Always write with the licensed beauty professional in mind. Use industry-specific terminology where appropriate but ensure clarity. Emphasize benefits relevant to their skills, business, and client satisfaction.
• •Emphasize Quality and Innovation: Consistently highlight the superior quality of Elleebana products, their innovative nature, and the research/development behind them. Use terms like "award-winning," "advanced formulation," and "industry-leading."
• •Maintain a Supportive and Educational Stance: Frame content to be helpful and empowering. Offer tips, insights, and information about training and best practices. Position the brand as a partner in their professional journey.
• •Showcase Professionalism and Authority: Use clear, confident language. Reinforce that products are for professional use only and that the brand upholds high standards in both products and education.
• •Infuse Passion and Enthusiasm Authentically: Let the genuine love for the lash and brow industry shine through, but ensure it aligns with the overall professional and supportive tone. Avoid overly casual or colloquial language that might undermine authority.

Social Perception

Trusted by Professionals, Industry Leader, High-Quality Results, Supportive & Knowledgeable, Reliable Service

Copy Examples

• •Headline: Elevate Your Artistry. Master the Lift. Body: "Join the elite. With Elleebana Store USA, you get more than world-class lash lift and brow lamination products. You gain a partner dedicated to your professional growth. Access award-winning training, innovative formulas, and the unwavering support you need to deliver breathtaking results, every time. For licensed professionals only."
• •Headline: Passionate About Perfection? So Are We. Body: "At Elleebana Store USA, our love for lashes and brows is at the heart of everything we do. We provide dedicated professionals like you with the industry's leading products and education, because we believe in empowering your talent to create true beauty. Discover the Elleebana difference."
• •Headline: Innovation in Every Sachet. Confidence in Every Client. Body: "Stock your salon with Elleebana – the globally loved choice for superior lash and brow enhancements. Our advanced formulations, like the renowned One Shot Lash Lift and Elleeplex Profusion systems, ensure consistent, stunning results that keep clients coming back. Shop now for professional-grade excellence."
• •Headline: Your Success is Our Priority. Unwavering Support for Professionals. Body: "Beyond exceptional products, Elleebana Store USA offers the dedicated support and education you deserve. From comprehensive certification courses to ongoing professional guidance, we're here to help you thrive in the fast-paced world of beauty. Questions? Our expert team is ready to assist!"
• •Headline: The Professional’s Choice for Flawless Lashes & Brows. Body: "Deliver the exceptional. Elleebana Store USA is your authorized source for the complete range of Elleebana and Belmacil products. Designed for licensed estheticians and cosmetologists who demand the best in quality, innovation, and client satisfaction. Explore our collections today."