Brand Tone

Elegant, calming, and aspirational. Sophisticated yet approachable, focusing on sensory experience. Gentle, mindful, and consistently uses language associated with luxury, comfort, and well-being. Overall feeling is one of understated, modern refinement. Primary: Elegant & Calming. Secondary: Aspirational, Mindful, Authentic.

Brand Values

• •Artisanal Craftsmanship
• •Sustainability & Ethical Practices
• •Superior Quality
• •Promotion of Well-being

Best Practices

• •Embrace Sensory Language: Use descriptive, evocative words that appeal to the sensesparticularly smell, sight, and touch. Use terms like "enveloping," "subtle," "warm," "gentle," "soft," and "crisp" to describe the experience, not just the product.
• •Always Weave in Your Values: In every piece of copy, whether it's a short social media post or a product page, find a way to mention at least one core value (e.g., "hand-poured," "eco-conscious," "small-batch," "vegan-friendly"). This repetition builds a strong and memorable brand identity.
• •Maintain an Elegant & Gentle Voice: Avoid overly aggressive sales language, excessive exclamation points, or temporary slang. Keep the tone refined, calm, and confident. Calls-to-action should be invitational (e.g., "Discover the collection," "Explore the scents," "Bring tranquility home") rather than demanding ("Buy Now!").
• •Tell the "Buckinghamshire Story": Regularly remind your audience of your brand's origin. Mentioning that you are "hand-poured in our Buckinghamshire studio" adds a layer of authenticity, local charm, and craftsmanship that differentiates you from mass-market competitors.
• •Focus on the Benefit, Not Just the Feature: Instead of just saying a candle has a "vanilla scent" (the feature), describe how it "fills your room with a warm, comforting sweetness, reminiscent of freshly baked goods" (the benefit). Sell the atmosphere, the feeling, and the experience.

Social Perception

Customers perceive the brand as a luxury item and a high-end artisan product. There is trust in its ethical standards (vegan-friendly, eco-conscious). The brand has a visually driven appeal with a clean, minimalist, and neutral aesthetic. It is perceived as authentic and connected to its local roots.

Copy Examples

• •The Art of Atmosphere. Discover luxury, hand-poured home fragrances, crafted consciously in Buckinghamshire.
• •Scent your sanctuary. Our bestselling 'Cashmere & Fig' candle envelops your space in a soft, calming embrace. Hand-poured with a sustainable coconut & rapeseed wax blend for a clean, long-lasting burn. Tap to transform your home.
• •The Perfect Gift, Thoughtfully Made. Looking for a gift that feels both luxurious and mindful? An Elle & Beck reed diffuser offers a lasting scent and an elegant touch to any room. Vegan, eco-conscious, and beautifully packaged. Give the gift of tranquility.
• •An evening essence. Command the mood of any room with a simple spritz of Amber Noir. Rare dark amber and exotic jasmine mingle with a hint of frankincense for a truly sophisticated atmosphere. Each bottle is mixed by hand in our Buckinghamshire studio, using only vegan-friendly and cruelty-free ingredients.
• •A moment for you, from Elle & Beck. In the rush of the everyday, creating a space for calm is more than a luxuryit's essential. Our small-batch collections are designed to help you do just that. From the gentle flicker of a candle to the constant, subtle scent of a diffuser, we pour peace into everything we make. Explore our latest arrivals and find your moment.