Tono de Marca

friendly, approachable, and joyful

Valores de Marca

• •Joy and Self-Expression
• •Comfort and Quality
• •Community and Support
• •Authenticity

Mejores Prácticas

• •Use a Conversational and Friendly Voice: Write as if you are talking to a friend. Use contractions (e.g., "you're," "it's") and exclamation points to convey excitement and approachability.
• •Highlight Comfort and Joy: Consistently use words like "cozy," "comfy," "soft," "cute," and "happy" in product descriptions and social media posts to reinforce the brand's core values.
• •Tell a Story: Share the inspiration behind a design or feature customer photos and stories to create a personal connection with the audience.
• •Engage with the Community: Respond to comments and reviews in a timely and friendly manner. Actively participate in local events and collaborations to strengthen community ties.
• •Maintain a Consistent Visual Identity: Ensure that all photos and graphics align with the brand's "cute and cozy" aesthetic. Use bright, warm, and inviting imagery across all platforms.

Percepción Social

Customers perceive Elle and Amore as a source of unique and high-quality apparel. Reviews frequently mention receiving compliments while wearing the brand's clothing. The brand is seen as genuine and customer-focused, with positive feedback on the comfort and fit of the items.

Ejemplos de Copy

• •Let your personality shine! ✨ Our new 'Find the Good' graphic tee is here to add a little sunshine to your wardrobe. Made with the softest cotton for all-day comfort. #elleandamore #goodvibes
• •Your perfect companion for chilly days and cozy nights. Our new heavyweight hoodie is designed to feel like a warm hug. Who says you can't be stylish and comfortable? #cozystyle #shopsmall
• •From brunch with friends to a casual evening out, our Darling Cotton Floral Maxi Dress has you covered. Featuring adjustable shoulder ties and a playful slit, it's the cute and comfy dress your closet has been waiting for. #maxidress #everydayfashion
• •We're so excited to partner with [Local Business Name]! 🎉 Shop their exclusive branded collection on our site and support local. Because community is always in style. #supportlocal #brandedthreads
• •Fall in love with our new collection! 🍂 From plaid shackets to cozy knits, we have everything you need to stay cute and warm this season. Free shipping on all orders over $120! #fallfashion #newarrivals