Brand Tone

Elegant, Serene, and Aspirational. The brand communicates in a voice that is calm, sophisticated, and inspiring. The language is descriptive and slightly romantic, focusing on the feeling and experience of wearing the clothes luxury, comfort, and effortless style. It avoids overly casual slang and maintains a polished, yet approachable, demeanor.

Brand Values

• •Artisanal Craftsmanship
• •Everyday Elegance
• •Comfort & Quality
• •Confidence
• •Versatility

Best Practices

• •Lead with the Feeling: Start copy by describing the feeling or experience the garment provides (e.g., "Wrap yourself in luxury," "Feel the ocean breeze"). This aligns with the brand's focus on comfort and confidence.
• •Emphasize Craftsmanship: Always include details about the creative process. Use terms like "handcrafted," "artisanal," "hand-block printed," and "small batches" to reinforce the brand's core value of quality craftsmanship.
• •Use Elegant & Evocative Language: Employ a sophisticated vocabulary. Words like "effortless," "elegant," "timeless," "curated," "silhouette," and "indulgence" will maintain the established brand tone.
• •Highlight Versatility: Clearly communicate the multiple ways a garment can be worn (e.g., "from beach to bar," "perfect for lounging or as a chic outer layer"). This adds practical value and justifies the premium positioning.
• •Maintain a Consistent Narrative: Whether on social media, the website, or in an email, consistently reference the brand's story the love for textiles, the blend of tradition and modernity, and the Australian roots with a global outlook. This builds a stronger, more memorable brand identity.

Social Perception

Ellasartor is perceived as a boutique, niche brand specializing in high-quality, resort-style wear. Customers who leave reviews seem to be highly appreciative of the unique designs and the quality of the materials. The brand is seen as a source for timeless, elegant pieces rather than fast-fashion trends. Its connection to traditional crafts gives it an authentic and soulful identity.

Copy Examples

• •Where artistry meets the gentle morning light. Our new collection of handcrafted kimonos has arrived, each piece a story woven from the softest cotton and printed by hand. Designed to move with you, from your first cup of coffee to a spontaneous seaside escape. Discover a layer of everyday luxury. #Ellasartor #HandcraftedElegance #KimonoStyle
• •Dress for the moment. Feel beautiful forever. Our collection of handmade cotton dresses combines timeless silhouettes with artisanal prints, creating style that is both effortless and unforgettable. Your perfect dress is waiting.
• •Your vacation wardrobe, redefined. Ellasartor offers a curated collection of breezy kaftans, versatile sarongs, and elegant dresses perfect for any destination. Crafted from lightweight, breathable cotton for sun-soaked days and balmy nights. Shop the art of travel.
• •Ellasartor didn t start on a runway. It started with a love for fabric that tells a story. From our first hand-blocked cushion covers to the flowing kaftans you love today, our passion has always been the same: to blend timeless craft with modern elegance. Thank you for being part of our journey. Explore our new arrivals, crafted with the same heart and soul.
• •Wrap yourself in pure indulgence. Our Midnight Garden Robe is crafted from plush, 100% cotton velvet for a feeling of unparalleled softness and warmth. Featuring a stunning, hand-screen-printed floral design inspired by Frida Kahlo's untamed spirit, this limited-edition piece is perfect for luxurious lounging or as a sophisticated outer layer. Complete with a matching tie and two hidden pockets, it ts where comfort meets couture.