Brand Tone

aspirational, feminine, and relaxed

Brand Values

• •Timelessness
• •Quality and Craftsmanship
• •Femininity
• •Inclusivity
• •Authenticity

Best Practices

• •Embrace Storytelling: Every piece of copy should tell a small part of the Ella Mar story. Focus on the feeling and the lifestyle associated with the brand, not just the product features.
• •Use Evocative Language: Words like "sun-kissed," "breezy," "golden hour," and "wanderlust" will reinforce the brand's coastal, relaxed vibe.
• •Maintain a Warm and Approachable Voice: Address the customer as a friend or confidante. Use "you" and "your" to make the copy feel personal and inclusive.
• •Highlight Timelessness Over Trends: While the pieces should feel modern, the messaging should emphasize their lasting appeal. Avoid overly trendy jargon and focus on classic style.
• •Showcase Versatility and Personal Expression: Encourage customers to make the pieces their own. Use copy that inspires them to style the garments in different ways, reflecting their individuality.

Social Perception

The public perception of Ella Mar appears to be positive, appreciated for its unique style and quality. Customers associate the brand with a resort-style aesthetic and quality materials, fostering a community of followers who are inspired by the brand's aesthetic and sense of shared appreciation.

Copy Examples

• •Effortless elegance for sun-drenched days. Introducing our new collection of timeless dresses, designed to move with you from beachside brunch to golden hour cocktails. Discover your new favorite silhouette.
• •That feeling of salty air and endless summer. Our pieces are made for moments like these – carefree, beautiful, and unforgettable. #EllaMarStyle
• •Your Forever Wardrobe Awaits. At Ella Mar, we believe in pieces that tell a story. Garments that you'll reach for season after season. Explore our latest arrivals, crafted with timeless style and enduring quality in mind.
• •The perfect canvas for your personal style. Our [Product Name] top is designed for versatility, easily layered or worn on its own. Made from the softest linen, it's a piece you'll cherish for years to come.
• •The best of Ella Mar, now for a limited time. Refresh your wardrobe with our feminine classics and embrace a style that is effortlessly you. Shop our seasonal sale today.