Brand Tone

Friendly and Approachable, Helpful and Confidence-Boosting, Trendy and Current, Inclusive, Personal and Relatable

Brand Values

• •Customer Connection: Prioritizing a 'shopping with a friend' experience and personalized service.
• •Affordability: Consistently highlighted as providing 'trendy affordable clothing.'
• •Style and Trendiness: Offering fashionable, current clothing and accessories.
• •Inclusivity: Committing to serve women of all ages and body sizes.
• •Empowerment: Aiming to boost women's confidence through their clothing choices.
• •Quality Consideration: While focusing on affordability, there's an indication of good materials and unique designs, especially in some higher-priced items.
• •Support for Small Business: Customers are thanked for 'choosing to shop small.'

Best Practices

• •Maintain the "Friend Next Door" Voice: Always write in a warm, conversational, and approachable manner. Use contractions and relatable language as if speaking directly to a friend.
• •Weave in Inclusivity Authentically: Regularly feature and describe items for a variety of body types and ages. Phrases like "styles to flatter every figure" or "perfect for every generation" can reinforce this message subtly.
• •Focus on the Feeling: Emphasize how the clothes will make the customer feel: confident, stylish, happy, comfortable. Use positive and uplifting adjectives.
• •Keep it Fresh and Enthusiastic: Mirror the excitement of new trends and product arrivals in your language. Use emojis thoughtfully to add personality and warmth, particularly on social media platforms.
• •Stay Personal and Genuine: Continue to share the passion behind the brand. When interacting directly with customers (comments, DMs), maintain that personal, helpful, and friendly tone established by the owner.

Social Perception

Ella Mae's Boutique is viewed as a reliable source for trendy yet affordable fashion, offering good value with stylish and reasonably priced clothing. It is known for friendly, warm, and personalized customer service, size inclusivity, and flattering, comfortable, and versatile clothing. The boutique has the image of a cherished local, family-owned business within its community.

Copy Examples

• •Headline: ✨ Your Next Fave Outfit Awaits! ✨ Body: Hey gorgeous! Pop into Ella Mae's for weekly new arrivals designed to make you sparkle. Trendy, comfy, and totally YOU! #ShopEllaMaes #AffordableChic
• •Headline: Style for Every Story, Every Size! 😊 Body: We believe fashion is for everyone! Discover confidence-boosting pieces from XS to Plus, all chosen with love. What treasure will you find? #EllaMaesBoutique #InclusiveStyle #FeelBeautiful
• •Headline: Get Ready for the Compliments! 😉 Body: Our latest drop is bursting with unique finds & everyday must-haves that are stylish AND budget-friendly. Come on in and treat yourself! #NewCollection #TrendyAffordable #BrownsburgStyle
• •Headline: From Cozy Days to Dazzling Nights! 💖 Body: Whatever your plans, Ella Mae's has the perfect look. Versatile styles that fit your life, your style, and your budget. Let's build your dream wardrobe! #FashionForAll #ShopSmallSupportBig #EllaMaesLove
• •Headline: 👋 Hey Y'all! HUGE News from Your Friends at Ella Mae's! Body: Fresh new arrivals just landed, and they're amazing! Think adorable tops, stunning dresses, and all the best accessories. Shop online or visit us in Brownsburg! XOXO #NewIn #BoutiqueFinds #FashionFun