Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Helpful and Informative, Community-Oriented, Trendy and Current

Brand Values

• •Affordability
• •Comfort and Practicality
• •Customer Connection
• •Supporting Small Business
• •Inclusivity (for the "everyday woman")

Best Practices

• •Develop a "Brand Voice" Persona: Think of the brand as a person (e.g., "Your friendly, stylish best friend who always knows where to find the best affordable pieces"). Write as that persona would speak. Emily, the owner, already embodies this well, so a lot of the existing content reflects this.
• •Use "You" and "We" centered language: Directly address the customer ("You'll love this...") and use inclusive language ("We're so excited to show you...") to foster a personal connection.
• •Incorporate Relatable Scenarios: Talk about how the clothes fit into everyday life – coffee runs, school pick-ups, casual Fridays, weekend outings. This reinforces the "everyday woman" value.
• •Stay Positive and Enthusiastic: Use upbeat language, positive adjectives, and emojis (appropriately for the platform) to convey genuine excitement about the products and interacting with customers.
• •Be Consistent Across All Channels: Ensure the tone used on Instagram matches the tone on Facebook, the website, and any email communications. Regular internal reviews of content can help maintain this consistency.

Social Perception

Positive (based on owned channels), Trusted Local/Online Source, Relatable

Copy Examples

• •Instagram Post (New Arrival Dress): "Stop scrolling! 😍 Your new favorite dress has just landed at Ella Blu! 💃 This beauty is all about effortless style and amazing comfort – perfect for sunny days or your next brunch date! ✨ Snag yours before it's gone! Shop link in bio! #EllaBluBoutique #NewArrival #SummerDress #TrendyComfort #ShopSmall"
• •Facebook Post (Weekly Favorites): "Happy Wednesday, lovelies! 💕 Emily here, and I'm SO excited to share a few of my absolute FAVES that just hit the shop this week! From cozy knits to the cutest accessories, we've got your everyday style covered. Come say hi online or pop into the store – we love seeing you! What are you hoping to find this week? Let me know below! 👇 #EllaBlu #ShopColumbiaCity #AffordableFashion #EverydayStyle #BoutiqueLove"
• •Email Subject Line (Sale Promotion): "✨ Treat Yourself! ✨ Up to 30% Off Your Ella Blu Faves Is ON!" Email Body Snippet: "Hey gorgeous! Ready for a little retail therapy that your wallet will love too? 😉 Our sale is officially LIVE, packed with those trendy and comfy pieces you've been eyeing. Don't miss out on making your everyday fabulous for less! Happy Shopping! XO, The Ella Blu Team"
• •TikTok Video Caption (Outfit of the Day): "OOTD check! ✔️ Feeling cute and comfy in this entire Ella Blu look! Perfect for literally anything. 😍 Obsessed is an understatement! What do you think? ✨ Tap the link in bio to shop! #EllaBluStyle #BoutiqueFinds #AffordableStyle #TrendyFashion #GetTheLook"
• •Website Banner (Homepage): "Your Everyday Fabulous, Found Here! ✨ Shop the latest affordable trends at Ella Blu Boutique. New Arrivals Weekly!"