Brand Tone

sophisticated, confident, and quality-focused

Brand Values

• •Quality and Durability
• •Functionality and Style
• •Empowerment

Best Practices

• •Always detail the specific high-quality materials used in each garment to reinforce the brand's commitment to durability and luxury.
• •The copy should speak to a self-assured customer. Use words that evoke strength, elegance, and independence.
• •Frame Ellabee products not as trendy items but as long-term investments in a woman's wardrobe.
• •All visual and written content should reflect a polished and high-end image.
• •While the copy should be evocative, it should remain direct and informative, allowing the quality and features of the coats to be the main selling points.

Social Perception

The general perception is positive, with customers frequently praising the quality, warmth, and style of the coats. The brand's products are perceived as made to last, and suitable for a younger demographic as well.

Copy Examples

• •Introducing the Autumn/Winter Collection by Ellabee. Where timeless design meets uncompromising warmth. For the woman who defines her own style.
• •The Ellabee Beverley Coat: Crafted with 90% down filling and a detachable real fur hood, because elegance should never be a compromise for comfort.
• •Ellabee celebrates the essence of the modern woman: confident, discerning, and unapologetically herself. Our coats are more than just outerwear; they are a statement of intent.
• •Weather the cold in style. Discover Ellabee.
• •Ellabee: Enduring Style. Exceptional Quality. For Every Winter.