Brand Tone

Promotional, urgent, and transactional. It is direct, action-oriented, casual, accessible, and value-focused, emphasizing discounts and offers.

Brand Values

• •Affordability
• •Variety and Accessibility
• •Immediacy
• •Convenience

Best Practices

• •Always Lead with the Offer: Start headlines, social media posts, and email subject lines with the discount, sale, or primary benefit (e.g., "50% Off," "Free Shipping," "Sale Ends Tonight").
• •Maintain Language Consistency: All customer-facing communication—website, ads, social media, and customer support—must remain in Portuguese to effectively serve the target audience in Brazil.
• •Use Simple, Energetic Language: Avoid technical jargon. Focus on the direct, tangible benefits of the products in a clear and concise way. Use action verbs and an enthusiastic tone to create excitement.
• •Leverage Urgency Ethically: Continue using tactics like flash sales and discount codes, as this aligns with the brand's core strategy. However, be transparent about shipping times and product sourcing to build long-term trust.
• •Incorporate Visual and Casual Elements: Use relevant emojis (e.g., 🎧, ⚡️, 🎮, 📦) in social media and email copy to increase visual appeal and maintain a casual, approachable tone. This helps the brand feel more like a modern, direct-to-consumer store and less like a faceless corporation.

Social Perception

Neutral to skeptical, and largely undefined. Customers likely view it as a generic online store selling popular tech, with perception shaped mostly by ads due to a lack of organic reviews or media, leading to a low trust factor.

Copy Examples

• •Stop scrolling, start listening! 🎧 Our P9 Noise-Canceling Headphones are on a flash sale for the next 24 hours only. Don't miss out on crystal-clear audio. Tap 'Shop Now' before the timer runs out!
• •Welcome to the ELKTECH family! We're stoked to have you. As a thank you, here's 10% off your first order with code: **WELCOME10**. Find the tech you love, for a price you'll love even more.
• •Tangled wires are a thing of the past. Our TWS-Pro Earbuds deliver powerful sound and a seamless Bluetooth connection for true freedom. Long battery life, comfortable fit, and a price that makes sense. Upgrade your audio game today.
• •What's the #1 gadget on your wishlist? A new smartwatch, a gaming mouse, or a portable projector? 🚀 Let us know in the comments! Check our catalog—we've probably got it.
• •Still thinking about it? Great tech waits for no one. Complete your order now and get free, tracked shipping right to your door. Your upgrade is just a click away.