Brand Tone

Motivational & Aspirational, Authoritative & Instructional, Authentic & Relatable, Disciplined & No-Nonsense, Community-Focused

Brand Values

• •Discipline & Hard Work
• •Fitness & Health
• •Family & Faith
• •Continuous Improvement & Self-Reliance
• •Conservation & Respect for Nature
• •Authenticity & Realism
• •Preparation

Best Practices

• •Embody "Separation is in the Preparation": Every piece of content should reflect the idea that success comes from dedicated effort and meticulous planning. Avoid shortcuts or easy promises; emphasize the work involved.
• •Speak with Authority, Rooted in Authenticity: Share knowledge and guidance confidently, drawing from Dan Staton's expertise and real-world experiences. Be direct and instructional, but also transparent about the challenges and even failures.
• •Motivate Through Aspiration and Discipline: Inspire your audience to become better versions of themselves, not just as hunters, but in all aspects of life, by highlighting the transformative power of discipline and hard work.
• •Use Direct, Strong, and Action-Oriented Language: Employ clear, concise language that conveys strength and determination. Use active voice and command verbs to encourage engagement and commitment. (e.g., "Conquer," "Master," "Commit," "Build").
• •Foster a Sense of Community and Shared Purpose: Address the audience as fellow members of a dedicated group striving for similar goals. Use inclusive language where appropriate, while still maintaining the motivational, slightly tough-love tone that is characteristic of the brand.

Social Perception

Positive, Motivational Figure, Community Builder, Intense, Niche Expert, Value with Cost/Commitment, Engagement

Copy Examples

• •Headline: The Mountain Demands Your Best. Are You Ready? Body: ElkShape isn't just about hunting; it's about forging the discipline to conquer any challenge. Our programs build the physical and mental fortitude required to thrive in the wild, and in life. Separation is in the preparation. Start your transformation today.
• •Headline: Luck is Manufactured. Body: Don't leave your success to chance. ElkShape provides the blueprint for year-round dedication to fitness, nutrition, and hunting strategy. Learn from decades of experience and join a community committed to earning their opportunities. This is where excuses end and results begin.
• •Headline: Beyond the Bugle: Master Your Mind, Master the Hunt. Body: The elk woods will test you. ElkShape equips you with more than just tactics; we build unshakeable mental resilience. Discover the focus, discipline, and grit to push further, hunt harder, and become the hunter you were meant to be.
• •Headline: Your Toughest Season Starts Now. Not in September. Body: The pursuit of elk is a year-long commitment. ElkShape delivers daily training and expert knowledge to ensure you're not just participating, but dominating. From peak physical conditioning to advanced elk behavior insights, we prepare you for every step of the journey.
• •Headline: This Isn't a Hobby. It's a Lifestyle. Body: ElkShape is for those who understand that hunting is an extension of who they are. It's about discipline in the gym, dedication to your craft, and an unwavering respect for the wild. Join us and elevate your entire life through the pursuit of elk.