Brand Tone

Authentic & Passionate, Traditional & Respectful, Knowledgeable & Informative, Proudly Basque, Welcoming & Friendly, High-Quality & Premium (without being pretentious)

Brand Values

• •Quality: Sourcing and offering the best artisanal products.
• •Authenticity: Providing genuine Basque gastronomic experiences and products.
• •Tradition: Upholding and promoting traditional Basque culinary heritage and production methods.
• •Origin: Emphasizing the local roots and provenance of their products (Getaria, Basque Country).
• •Passion: A deep love and enthusiasm for Basque gastronomy, especially cheese.
• •Customer Experience: Providing knowledgeable service and a welcoming atmosphere.
• •Community/Culture: Celebrating and sharing Basque culture through its food.

Best Practices

• •Embrace Storytelling: Share the stories behind the products, the producers, and the Basque traditions. This reinforces authenticity and passion.
• •Use Sensory Language: Describe the tastes, textures, and aromas of the products to evoke a strong connection and desire.
• •Incorporate Basque Terminology (with explanation if needed): Using select Basque words (like "Gazta," "Txakoli," "Ongi Etorri") can enhance the sense of place and authenticity, but ensure they are understandable to a broader audience, perhaps with a brief translation or contextual clue.
• •Maintain a Tone of Respectful Expertise: Position the brand as knowledgeable and authoritative on Basque cheeses and products, but always in a welcoming and approachable manner. Avoid jargon where simpler, evocative language will suffice.
• •Be Consistent Across All Platforms: Whether it's a social media caption, a website description, or an email, the voice should always sound like Elkano Gaztagune – passionate, authentic, and rooted in Basque tradition and quality. Ensure all team members interacting with customers or posting content understand and can replicate this tone.

Social Perception

A trusted source for high-quality Basque cheeses and specialty foods, A guardian of Basque culinary tradition, A passionate and knowledgeable purveyor, A welcoming establishment offering an authentic taste of the Basque Country, Associated with quality, craftsmanship, and local pride, A "must-visit" for food lovers and tourists in Getaria seeking authentic local products.

Copy Examples

• •Instagram Post (Image: A close-up of Idiazabal cheese with a glass of local wine): Savor the soul of the Basque Country. Our Idiazabal, smoked with tradition and passion, tells a story in every bite. Pair it with a Txakoli from Getaria for an authentic taste of our land. #ElkanoGaztagune #Idiazabal #BasqueCheese #Getaria #ArtisanalFood #FoodHeritage
• •Website Homepage Headline: Elkano Gaztagune: Your Home for Authentic Basque Cheese and Artisanal Delights.
• •Facebook Post (Image: Staff member smiling, holding a selection of cheeses): From our family to yours, a taste of tradition. At Elkano Gaztagune, we're passionate about sharing the finest Basque cheeses, crafted with centuries of expertise. Come visit us in Getaria or explore our selection online! #BasqueTradition #ArtisanCheese #Elkano #GetariaLovers #QuesoArtesano
• •Product Description (for an online store item): Roncal PDO Cheese - Aged to Perfection. Experience the robust flavors of the Navarrese Pyrenees with this exceptional Roncal. Crafted by master cheesemakers following ancestral methods, its complex notes and firm texture are a true testament to Basque dairy heritage. Perfect on its own or as the star of your cheese board.
• •Email Newsletter Snippet (Subject: Discover the Taste of Getaria): Dear friend of Elkano Gaztagune, Journey with us to the heart of Basque flavor. This week, we're highlighting the unique character of our locally sourced anchovies, a true delicacy from the Cantabrian Sea, and the perfect cheese pairings to transport you to our shores. Explore the tradition, taste the passion.