Brand Tone

Practical & Solution-Oriented, Trustworthy & Quality-Conscious, Eco-Conscious & Responsible, Family-Focused & Relatable, Informative & Helpful, Encouraging & Assuring

Brand Values

• •Sustainability & Eco-Friendliness
• •Quality & Safety
• •Practicality & Convenience
• •Family Well-being
• •Customer Satisfaction
• •Innovation

Best Practices

• •Prioritize "Practical Sustainability": Always highlight how the products offer both eco-friendly benefits and genuine convenience for everyday family life. Avoid overly technical jargon and focus on real-world applications.
• •Maintain a "Family-to-Family" Voice: Continue to draw on the brand's origin story as a family-owned business. Use relatable language that resonates with parents and households looking for practical solutions.
• •Emphasize Trust and Safety Consistently: In product descriptions, social media (if developed), and all communications, reiterate the commitment to high-quality, safe materials (FDA approved, BPA-free, etc.). This builds confidence.
• •Be Solution-Oriented and Educational: Frame product benefits around solving common household problems. Continue to use the blog and other content channels to educate consumers on the benefits of reusable products and sustainable living.
• •Showcase Positive Customer Experiences: Leverage genuine customer reviews and testimonials (with permission) to reinforce brand values and product quality. This provides social proof and builds trust. If a social media presence is developed, user-generated content could be very powerful.

Social Perception

Positive Product Quality, Eco-Friendly Appeal, Good Value, Trustworthy (based on reviews), Limited Brand Awareness

Copy Examples

• •Headline: Simplify Your Kitchen, Support Our Planet. Body: Tired of single-use plastics cluttering your kitchen and harming the environment? Elkanah’s reusable silicone bags offer a practical, durable, and eco-friendly solution for busy families. Store, freeze, microwave, and even sous vide with confidence. Make the switch today!
• •Headline: Quality You Can Trust, For the Family You Love. Body: At Elkanah, family comes first. That's why our food storage bags are made from 100% premium platinum silicone, FDA-approved, and BPA-free. Safe for your loved ones, tough enough for daily life.
• •Headline: Ditch the Disposables: One Elkanah Bag Replaces Hundreds of Plastic Ones. Body: Join the movement towards a cleaner planet. Our versatile reusable bags are designed for modern living – easy to use, easy to clean, and built to last. Reduce your waste without sacrificing convenience.
• •Headline: Meal Prep Made Easy (and Eco-Friendly!). Body: From freezer to microwave, our leak-proof silicone bags keep your meals fresh and organized. Perfect for busy parents who value practicality and sustainability. Spend less time worrying about storage and more time enjoying family moments.
• •Headline: The Sustainable Choice for a Tidy Home and a Happy Earth. Body: Elkanah offers more than just storage; we offer peace of mind. Our eco-friendly silicone bags and cleaning brushes are designed to help you create a more organized, sustainable home. Shop our collection and feel good about your choices.