Brand Tone

Whimsical and Nostalgic, Inspiring and Joyful, Personal and Passionate, Educational and Encouraging

Brand Values

• •Love of Storytelling and Literature
• •Artistic Craftsmanship and Quality
• •Beauty and Joy
• •Creativity and Personal Expression
• •Connection

Best Practices

• •Embrace Whimsy and Storytelling: Always weave in elements of storytelling, nostalgia, and the magic of books into your copy. Use evocative language that transports the audience.
• •Maintain a Warm and Personal Voice: Write as if you're sharing a personal passion with a friend. Use "I" and "we" to connect with the audience directly, reflecting Elizabeth's personal involvement.
• •Highlight Craftsmanship and Quality: Subtly remind customers of the hand-drawn nature and quality materials of the artwork without being overly technical.
• •Focus on Joy and Connection: Ensure the copy reflects the brand's aim to bring joy, inspiration, and connection through art. Use positive and uplifting words.
• •Be Encouraging and Inclusive: When promoting classes or creative products, adopt an encouraging tone that makes art feel accessible and enjoyable for everyone, regardless of skill level.

Social Perception

Highly Positive Customer Feedback, Gift-Worthy and Decorative, Appreciation for Originality, Responsive Customer Service, Seen as a Source of Inspiration

Copy Examples

• •Step back into the enchanting world of [Book Title] with our latest hand-painted Story Map. Every detail is lovingly crafted to bring your favorite literary adventure to your walls. Perfect for dreamers and story lovers! ✨ #ElizabethWadeStudio #StoryMap #LiteraryArt #BookLoverGift
• •Add a touch of literary charm to your kitchen! 📚 Our whimsical tea towels, featuring scenes from beloved classics, are almost too pretty to use (but so lovely when you do!). Which story will you bring home? #BookishHome #WatercolorArt #KitchenDecor #ElizabethWade
• •Unleash your inner artist! Join our Watercolor Quick Start class and learn to paint your own beautiful worlds. No experience? No problem! We believe everyone has a story to paint. Link in bio to begin your creative journey! 🎨 #WatercolorWorkshop #LearnToPaint #CreativeJourney #ArtClass
• •Inspired by the tales that shaped us and the beauty that surrounds us. At Elizabeth Wade Studio, we pour our hearts into every watercolor creation, hoping to bring a little more joy and connection into your life. What story sparks your imagination today? #ArtWithHeart #WatercolorMagic #InspiredByStories #NashvilleArtist
• •Our shelves are full of storybook adventures waiting for a new home! 📖✨ For a limited time, find the perfect gift (or a treat for yourself!) with [Discount Percentage] off our Story Maps and prints. Let the magic unfold! #ArtSale #BookLover #HomeDecor #ElizabethWadeStudio