Brand Tone

Vibrant & Energetic, Positive & Uplifting, Authentic & Resilient, Entrepreneurial & Driven, Luxurious yet Accessible/Playful, Empowering

Brand Values

• •Positivity & Happiness
• •Resilience & Strength
• •Authenticity & Vulnerability
• •Creativity & Design Integrity
• •Hard Work & Entrepreneurship
• •Philanthropy & Giving Back
• •Connection & Community
• •Self-Expression

Best Practices

• •Embrace "Good Vibes Only": Every piece of copy, from product descriptions to social media captions, should exude positivity, optimism, and energy. Use uplifting language and focus on the joy and inspiration the products bring.
• •Tell the Story of Resilience & Authenticity: Weave in elements of Elizabeth's journey – her strength, her realness, her "mompreneur" hustle. This makes the brand relatable and inspiring.
• •Speak the Language of Color & Boldness: Use vivid, descriptive words that reflect the visual aesthetic of the brand. Don't shy away from playful, energetic, and even a touch of "rebellious" (in a chic way) language.
• •Foster Community - Address the "Good Vibe Tribe": Engage directly with the audience, making them feel part of an exclusive, supportive community. Use inclusive language and encourage interaction.
• •Be Consistent Across All Channels: Whether it's a formal press release, an Instagram caption, or website copy, the core tone (vibrant, positive, authentic, empowering, entrepreneurial) should remain consistent to build a strong, recognizable brand voice.

Social Perception

Talented artist, innovative designer, influential contemporary artist, savvy entrepreneur, driven mompreneur, inspiring, authentic role model, commercially valuable, trend-setting

Copy Examples

• •Infuse your world with a burst of defiant joy! ✨ Our latest print, 'Technicolor Dreams,' isn't just art; it's a daily dose of good vibes and a reminder that your brightest days are ahead. Dare to be bold. Dare to be you. #ElizabethSutton #GoodVibeTribe #ArtThatPops
• •Transform your space from mundane to magical. 💫 The new Elizabeth Sutton x [Collaborator] tile collection is here to prove that luxury can be playful and every corner deserves to tell a vibrant story. Let's make your home a masterpiece of positive energy! #ESCHome #ColorfulLiving #PatternPlay #LuxuryDesign
• •Hustle with heart. Shine with soul. ✨ Our 'City Lights' clutch is more than an accessory – it's your statement. For the woman who builds her empire with grit and grace, and isn't afraid to show her true colors. #ElizabethSuttonCollection #PowerAccessory #BeUniquelyYou #Mompreneur
• •Fuelled by coffee and a whole lotta hustle! ☕🎨 Juggling mom life and a million creative ideas today. Remember, even on the chaotic days, there's beauty in the journey and strength in every step. Sending good vibes to my amazing tribe! #ElizabethSutton #RealLife #CreativeChaos #PositiveEnergyOnly
• •NEW! Unleash Your Inner Vibrancy with Elizabeth Sutton followed by body copy starting with: Life isn't always rainbows and butterflies, but your style can be! 😉 Get ready to drench your life in color and positivity with our brand new collection, designed to empower and inspire the bold, resilient you. #ArtHeals #LiveColorfully