Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Inspirational & Encouraging, Passionate & Enthusiastic, Generous & Sharing, Approachable & Friendly, Positive & Uplifting, Professional yet Personal
Brand Values
- •Creativity & Self-Expression: Encouraging individuals to unlock their creative potential and express themselves through art.
- •Joy & Passion: Finding and sharing the joy inherent in the artistic process and the final artworks.
- •Learning & Growth: Providing resources and instruction to help others learn and develop their artistic skills.
- •Community & Connection: Fostering a supportive community of artists and art lovers.
- •Generosity & Sharing Knowledge: Believing in the power of sharing techniques and insights to help others succeed.
- •Beauty & Aesthetics: Creating visually stunning and emotionally resonant abstract art.
- •Accessibility: Making art and art education approachable for various skill levels.
Best Practices
- •Always Lead with Passion and Positivity: Infuse your copy with genuine enthusiasm for art and the creative process. Use uplifting language that inspires and encourages.
- •Be Generous and Share Value: Whether it's a social media post, blog, or product description, aim to offer something valuable to your audience – a tip, insight, inspiration, or a clear benefit.
- •Foster Community and Engage Authentically: Ask questions, respond to comments thoughtfully, and create a welcoming space for interaction. Use "we" and "us" when referring to the community you're building.
- •Speak the Language of Your Audience (Beginner to Intermediate Artists & Art Lovers): While showcasing expertise, ensure your language is accessible and not overly technical, especially when addressing those newer to fluid art. Explain concepts clearly and patiently.
- •Maintain Visual and Verbal Harmony: Ensure your written copy complements the vibrant, fluid, and dynamic nature of your artwork. Use descriptive language that evokes the textures, colors, and emotions present in your art.
Social Perception
As an Artist: She is seen as a talented and skilled abstract fluid artist creating beautiful, vibrant, and mesmerizing pieces. Her work is admired for its color combinations and dynamic compositions. As an Instructor/Educator: She is highly regarded for her clear, helpful, and encouraging teaching style. Students appreciate her willingness to share knowledge and her ability to make complex techniques understandable. As a Brand: The brand is viewed as authentic, inspiring, and community-oriented. It's a source of creative inspiration and practical art education. There's a strong sense of trust and appreciation for her generosity in sharing her expertise. The overall sentiment is one of admiration for her art and gratitude for her educational content.
Copy Examples
- •Instagram Post (promoting a new artwork): Dive into a world of color and movement! ✨ This new piece, 'Ocean's Whisper,' was such a joy to create – watching the pigments dance felt like pure magic. What do you feel when you look at it? Let me know in the comments! Available now in the shop (link in bio!). #ElizabethSchowachertArt #FluidArt #AbstractPainting #ArtForYourHome #CreativeEnergy
- •Facebook Ad (for an online course): Ready to unleash your inner artist? 🎨 My 'Fluid Art Fundamentals' online course breaks down everything you need to know to create stunning abstract paintings, even if you've never picked up a brush! Join our supportive community and let's make some magic together. ✨ Click here to learn more and enroll: [Link] #ArtCourse #AcrylicPouring #OnlineLearning #CreativeJourney #ESStudios
- •YouTube Video Description (for a tutorial): Hello creative souls! In today's tutorial, I'm sharing my favorite tips for achieving those elusive, perfect cells in your acrylic pours. It's easier than you think! Grab your paints, and let's get messy and create something beautiful. Don't forget to subscribe for more tips and inspiration! Full supply list in the description box. Happy pouring! #FluidArtTutorial #AcrylicPouringTechniques #ArtTips #DIYArt #ElizabethSchowachert
- •Website Blog Post Snippet (on overcoming creative blocks): Feeling stuck? We've all been there! Sometimes the biggest barrier to creating is our own mind. My go-to trick? Just start. One drop of paint, one swipe of color. Give yourself permission to play, to experiment without expectation. The joy is in the process, and often, that's where the magic happens. What are your favorite ways to reignite your creative spark? Share below! #CreativeBlock #ArtistLife #Inspiration #ArtMotivation #AbstractArt
- •Pinterest Pin Description (for a finished piece): Ethereal blues and shimmering golds collide in this captivating abstract piece. Perfect for adding a touch of serene energy to your space. Explore more original fluid art by Elizabeth Schowachert. #AbstractArt #FluidPainting #HomeDecorIdeas #WallArt #ArtInspiration #ColorfulArt