Brand Tone

Aspirational & Evocative, Sophisticated & Chic, Personal & Passionate, Warm & Welcoming, Understated & Confident

Brand Values

• •Curated Quality
• •Unique & Distinctive Style
• •Discovery & Storytelling
• •Effortless Elegance
• •Customer Connection & Service
• •Inspiration & Escapism

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., aspirational, warm, sophisticated) with examples of 'do's and don'ts' to ensure everyone writing for the brand is aligned.
• •Focus on Storytelling: Weave narratives into product descriptions, social media posts, and email marketing. Share the inspiration behind items, the craftsmanship, or how they fit into the lifestyle Elizabeth & Prince embodies.
• •Use Evocative and Sensory Language: Appeal to the customer's imagination by using descriptive words that evoke feelings, sights, and textures associated with travel, luxury, and comfort (e.g., 'sun-kissed,' 'softest cashmere,' 'ocean breeze').
• •Maintain a Balance of Sophistication and Approachability: While the brand is upscale, ensure the language remains inviting and not alienating. Avoid overly technical jargon and maintain a friendly, conversational undercurrent, especially in direct customer communications.
• •Consistency Across All Channels: Ensure the tone of voice is consistent whether it's on the website, Instagram, Facebook, email newsletters, or customer service interactions. Regular audits of content can help maintain this consistency.

Social Perception

High-Quality Boutique, Trusted Curators, Aspirational yet Attainable, Friendly & Personal, Stylish & On-Trend (but not fleetingly so)

Copy Examples

• •Instagram Post (New Dress Arrival): Woven with stories of sun-drenched afternoons and gentle breezes. Our new [Dress Name] has arrived, ready to accompany you on your next adventure, whether it's an exotic escape or a beautifully ordinary day. Discover the effortless elegance. ✨ #ElizabethAndPrince #NewCollection #BohoChic #TravelInspired
• •Email Subject Line (Accessory Feature): The Finishing Touch: Handcrafted Details to Elevate Your Everyday.
• •Product Description (Jewelry): More than just an accessory, this [Necklace Type] is a whisper of far-off lands. Handcrafted by [Artisan/Designer if applicable], its intricate details and [Material] composition capture a timeless allure. Let it be a reminder of beauty found in unexpected places.
• •Facebook Ad (General Brand Awareness): At Elizabeth & Prince, we believe style is a journey, not a destination. Explore our curated collection of apparel, jewelry, and treasures, each chosen with a passion for quality and unique design. Find your next beloved piece. [Link to website]
• •Website Banner (Seasonal Collection): Embrace the Season: Curated styles that blend wanderlust with effortless sophistication. Explore the new Elizabeth & Prince collection.