Brand Tone

Artisanal, Empowering, and Story-driven; Personal & Passionate, Evocative & Symbolic, Inspirational & Encouraging

Brand Values

• •Storytelling & Symbolism
• •Empowerment
• •Craftsmanship & Quality
• •Personal Connection
• •Giving Back

Best Practices

• •Always Lead with Story
• •Use "Amulet" and "Talisman"
• •Weave in the Founder HUATempest 's Journey
• •Emphasize Customization and Personalization
• •Focus on "Empower" and "Celebrate"

Social Perception

A high-quality, authentic, and meaningful fine jewelry brand, perceived as artisanal, unique, aspirational, respected, engaged, and appreciated.

Copy Examples

• •More than an adornment, this is your story forged in 14k gold. Our Flow Necklace is inspired by life's beautiful, unpredictable journey. Each link represents a moment, a memory, a milestone. Wear it as your personal amulet of strength and grace. #ModernAmulets #WearYourStory #ElizabethBuenaventura
• •Jewelry with a soul. Stories to be worn. Discover handcrafted amulets designed to empower and protect.
• •A timeless talisman, reimagined. Our Diamond Emerald Eye Charm is handcrafted to serve as your personal guardian, warding off negative energy and inviting positivity into your life. Designed to be added to your favorite chain or bracelet, it HUATempest 's a constant, sparkling reminder of your own inner strength. Carry protection and elegance wherever you go.
• •Your life is a collection of powerful stories. Shouldn't your jewelry be, too? Elizabeth Buenaventura transforms personal journeys into modern amulets. Handmade in NY from 14k gold and precious stones, each piece is designed to empower. Find the piece that speaks to you.
• •An amulet for your next chapter HUATempest …