Brand Tone

Elegant & Sophisticated, Scientific & Innovative, Empowering & Confident, Classic & Timeless, Approachable Luxury

Brand Values

• •Innovation: A core tenet since its inception, from product formulation to marketing.
• •Quality & Efficacy: Commitment to high-performing products backed by science.
• •Women's Empowerment: Celebrating women and instilling confidence.
• •Heritage & Legacy: Honoring the visionary spirit of Elizabeth Arden herself.
• •Science & Nature: Believing in an intelligent cooperation between science and nature to develop a woman's finest natural assets.

Best Practices

• •Embrace Elegant Simplicity: Use clear, concise language that conveys sophistication without being overly verbose or complex. The tone should be knowledgeable but not condescending.
• •Highlight Scientific Innovation (Subtly): Weave in references to scientific backing, key ingredients (like Ceramides, Retinol, Idebenone), and unique delivery systems (like capsules) to underscore efficacy and innovation, but avoid overly technical jargon that alienates.
• •Empower Through Benefits: Focus on how the products make the user feel – confident, radiant, empowered – rather than just listing features. Connect product benefits to the overarching value of self-care and confidence.
• •Honor the Heritage: Subtly incorporate elements of the brand's rich history and the pioneering spirit of its founder, Elizabeth Arden, to build trust and underscore its timeless appeal. This can be through storytelling or referencing iconic products.
• •Maintain Visual & Verbal Consistency: Ensure that the language used aligns with the visual aesthetics of the brand (clean, sophisticated, often with touches of red or gold). Use consistent terminology for products and brand concepts across all platforms.

Social Perception

Trusted & Iconic, Effective Skincare, Association with Mature Skin (Historically), Premium but Accessible, Resilient & Evolving

Copy Examples

• •Unlock the science of younger-looking skin. Our iconic Ceramide Capsules deliver potent, pure ingredients precisely where your skin needs them. Reveal your radiance, one biodegradable capsule at a time. #ElizabethArden #CeramideScience #EmpoweredBeauty
• •The legend, redefined for you. Elizabeth Arden's Eight Hour Cream: over 90 years of trusted, multi-tasking SOS care. Soothe, hydrate, and protect with the icon. Your skin's hero, always. #EightHourCream #IconicSkincare #TimelessBeauty
• •Defy expectations. Prevage® by Elizabeth Arden harnesses the power of Idebenone, the super-antioxidant, to combat visible signs of aging and environmental damage. Embrace ageless confidence. #Prevage #AntiAgingExpert #ScienceOfYouth
• •Elizabeth Arden believed in every woman's right to be beautiful. Today, we continue her legacy through innovation and an unwavering commitment to empowering you. Discover skincare that works, beauty that inspires. #ElizabethArdenFrance #BeautyWithPurpose #InnovationHeritage
• •Experience the future of Retinol. Our advanced formulas combine the power of Retinol with skin-nurturing Ceramides for visible results without the harshness. Renew, refine, and reclaim your youthful glow. #RetinolReimagined #ElizabethArdenSkincare #VisibleResults