Brand Tone

Sophisticated & Elegant, Confident & Bold, Contemporary & Fashion-Forward, Approachable Luxury, Feminine

Brand Values

• •Empowerment
• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Affordable Luxury
• •Style & Confidence
• •Community & Connection

Best Practices

• •Embrace 'Empowered Elegance': Blend sophistication with strength and confidence.
• •Highlight Craftsmanship & Design: Mention the meticulous attention to detail and innovative fabrics.
• •Speak to Individuality: Frame the clothing as a tool for self-expression.
• •Maintain Accessible Aspiration: Use luxurious language, but remember the 'affordable luxury' positioning.
• •Foster Community & Purpose: Weave in messages about joining the 'Eliyas community' and the impact of initiatives like 'The Purpose Project.'

Social Perception

Positive Recognition, Desirable for Occasions, Mixed Customer Reviews, Fashion-Forward & Trendy, Empowering

Copy Examples

• •Eliyas Label: Command the Room. Your Style, Your Statement. Discover designs that empower. Meticulously crafted for the woman who is unafraid to define her own elegance. Step into your confidence.
• •Ethereal Elegance, Attainable Luxury. Why choose between dream and reality? Eliyas Label brings you ornate, architectural pieces designed in Melbourne, offering you that touch of luxury, made for your unforgettable moments.
• •The Art of Standing Out. For the woman who embraces her individuality. Our latest collection is a celebration of bold femininity and exquisite craftsmanship. Wear your story. Be the icon.
• •Beyond the Dress: It's a Feeling. It’s the confidence that radiates, the empowerment in every detail. Eliyas Label isn't just occasion-wear; it's an experience. Reflect your best self.
• •Join the Eliyas Movement: Where Style Meets Substance. Become part of a global community of women who choose bold, beautifully crafted fashion. Plus, discover how your iconic Milkmaid Dress purchase supports The Purpose Project. Look good, feel good, do good.