Brand Tone

Trustworthy & Scientific, Educational & Informative, Natural & Wellness-Oriented, Caring & Supportive, Professional & Established

Brand Values

• •Quality
• •Transparency
• •Efficacy & Results
• •Education
• •Natural Solutions
• •Customer Wellbeing & Trust
• •Innovation
• •Sustainability

Best Practices

• •Prioritize Transparency: Always be upfront about product ingredients, sourcing, and testing. Link to CoAs where appropriate. This reinforces trust.
• •Educate, Don't Just Sell: Frame product benefits within a broader context of wellness and how CBD interacts with the body. Avoid making unsubstantiated medical claims.
• •Use Clear, Accessible Language: While referencing science, avoid overly technical jargon that could alienate consumers. Explain concepts simply.
• •Maintain a Supportive and Empathetic Voice: Acknowledge the wellness challenges customers might be facing and position Elixinol as a supportive partner in their journey.
• •Ensure Consistency Across All Channels: Whether it's a social media post, website copy, or an email newsletter, the core tone of trustworthiness, education, and natural wellness should be evident. Develop brand messaging guidelines for all content creators.

Social Perception

Generally viewed as a reputable and high-quality CBD brand. Customers often report positive experiences with product effectiveness, particularly for sleep, anxiety, and pain. The brand's longevity and transparency are valued.

Copy Examples

• •Headline: Find Your Balance, Naturally. Body: Life throws a lot your way. Our full-spectrum CBD, backed by 25 years of hemp expertise and rigorous third-party testing, helps you navigate it all with a sense of calm and well-being. Discover the Elixinol difference. Call to Action: Explore Our Daily Balance Collection
• •Headline: Quality You Can Trust, Results You Can Feel. Body: At Elixinol, transparency isn't just a buzzword – it's our promise. From organic hemp sourcing to detailed Certificates of Analysis for every batch, we ensure you know exactly what you're putting in your body. Experience the power of pure, effective CBD. Call to Action: View Our Lab Reports
• •Headline: Unlocking Wellness Through Science & Nature. Body: We meticulously blend the ancient wisdom of hemp with modern science to create CBD formulations that truly work. Our products are crafted with beneficial botanicals to support your sleep, stress response, and overall vitality. Call to Action: Learn About Our Ingredients
• •Headline: Your Journey to Wellbeing Starts Here. Body: New to CBD? We're here to help. Elixinol offers educational resources and customer support to guide you. Plus, with our 30-day satisfaction guarantee, you can explore the benefits of CBD with confidence. Call to Action: Read Our CBD Beginners Guide
• •Headline: Sleep Better, Live Fuller. Body: Restore your natural sleep cycle with Elixinol’s Good Night Capsules. Thoughtfully formulated with CBD and other natural ingredients to help you unwind and wake up refreshed, ready to embrace the day. Call to Action: Shop Sleep Solutions