Brand Tone

Artisanal, Elegant, Passionate, and Supportive

Brand Values

• •Quality & Craftsmanship: Dedicated to producing high-quality handmade paper that is crafted with great care and attention to detail. Emphasis on finest quality materials and traditional techniques. Consistency in a handmade product is also valued.
• •Artistry & Creativity: The paper itself is described as a work of art. The brand seeks to inspire creativity in others and supports the artistic community.
• •Authenticity: The handmade nature and the story of Claudia starting the business from a personal passion project highlight authenticity. The paper's perfect imperfections are embraced.
• •Customer Focus & Reliability: Positive testimonials frequently mention reliable delivery process and amazing customer service. The website is described as amazingly organized and makes ordering easy.
• •Sustainability: Paper is made from 100 percent cotton from sustainable sources, and the process is optimized to be environmentally friendly. They also give leftover paper pulp a second life.

Best Practices

• •Emphasize Craftsmanship and Quality: Consistently use words like "handmade," "artisanal," "high-quality," "finest materials," "meticulous," "care," and "attention to detail" to reinforce the premium nature of the products.
• •Speak with Passion and Inspiration: Infuse copy with genuine enthusiasm for the art of papermaking and creativity. Use evocative language that inspires artists and designers, highlighting the potential of the paper.
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang or jargon. Keep the language sophisticated, clear, and focused on the beauty and tactile qualities of the paper. Focus on terms like "luxurious," "elegant," "timeless," "beautifully smooth surface."
• •Be Supportive and Community-Focused: Regularly acknowledge and celebrate the artists and designers who use the paper. Use inclusive language that fosters a sense of partnership and shared passion for creativity. Ask questions to engage the audience.
• •Highlight Authenticity and Values: Weave in the story of the brand, the Austrian origin, the sustainable practices, and the dedication to the craft. This builds trust and resonates with customers who value authenticity and ethical production.

Social Perception

Eliv Rosenkranz is highly regarded, especially within the calligraphy, wedding stationery, and design communities. Perceived as a Provider of Premium Product, Seen as a Reliable and Supportive Partner, Associated with Elegance and Special Occasions, Respected for Craftsmanship.

Copy Examples

• •Instagram Post (Image: Close-up of textured handmade paper): Feel the whisper of artistry in every fiber. Our handmade paper, crafted with passion in Austria, is more than a surface – it's the beginning of your next beautiful story. What will you create? ✨ #ElivRosenkranz #HandmadePaper #ArtisanalQuality #CreativeInspiration #LuxuryStationery
• •Website Banner (Homepage): Eliv Rosenkranz: Where Passion Meets Paper. Discover exquisite, handmade papers that elevate your artistry. Crafted with care, loved by creatives worldwide. [Shop the Collection]
• •Email Newsletter Snippet (Targeting Designers): Dear [Designer Name], we understand the dedication you pour into every creation. That's why we pour our hearts into crafting paper that not only meets but inspires your vision. Explore our latest collection of neutral-toned, deckled-edge papers – the perfect canvas for your elegant designs. Let's create something beautiful together. [Link to New Collection]
• •Facebook Post (Image: A calligrapher writing on Eliv Rosenkranz paper): There's a unique magic when ink meets our handmade paper. ✨ We're constantly inspired by the incredible artists and calligraphers in our community, like [Tag Artist if applicable], who transform our paper into timeless keepsakes. Share your Eliv Rosenkranz creations with us! #MadeWithEliv #CalligraphyLove #HandmadeArt #CreativeCommunity #PaperPerfection
• •Product Description (For a specific paper type): Indulge in the unparalleled softness and subtle texture of our [Paper Name] handmade paper. Each sheet, with its delicate deckled edges, is a testament to meticulous craftsmanship and our love for traditional papermaking. Perfect for luxurious wedding invitations, fine art prints, or any project demanding a touch of timeless elegance. Sustainably sourced and made with passion in our Austrian workshop.