Brand Tone

Nurturing and Supportive, Educational and Informative, Positive and Optimistic, Playful and Engaging, Professional yet Accessible

Brand Values

• •Child Well-being
• •Positive Psychology
• •Education through Play
• •Parental/Educator Support
• •Kindness and Empathy
• •Quality and Thoughtfulness

Best Practices

• •Always Prioritize Empathy and Support: Whether responding to comments, writing product descriptions, or crafting blog posts, ensure the language is understanding, encouraging, and non-judgmental.
• •Use Positive Framing: Focus on solutions, strengths, growth, and the benefits of understanding emotions. Even when addressing challenges, frame them as opportunities for development.
• •Keep it Accessible and Clear: While rooted in psychological principles, avoid overly academic jargon. Explain concepts simply, making them relatable for parents and educators from various backgrounds.
• •Incorporate Playfulness (where appropriate): Especially when describing products or suggesting activities, let the joyful and engaging nature of play shine through in the wording. Use vibrant and positive language.
• •Maintain a Consistent Voice Across All Platforms: Ensure that the tone on Facebook, Instagram, LinkedIn, the website, and any other communication channels feels cohesive and recognizably 'Les Petits Positifs.' Regularly review content to ensure alignment.

Social Perception

Helpful and Resourceful, Innovative, Trustworthy, Beneficial for Children, Community-Oriented (emerging)

Copy Examples

• •Unlock your child's superpowers! ✨ Our 'Déclic Kids' card game makes learning about emotions and strengths a joyful adventure. Help them build confidence and resilience, one playful card at a time. #LesPetitsPositifs #EmotionalIntelligence #KidsWellbeing #PositiveParenting
• •Nourishing Self-Esteem: 5 Simple Ways to Help Your Child Shine from Within. Discover practical tips on our blog to cultivate a strong sense of self-worth in your little ones. Link in bio! #ChildDevelopment #ConfidentKids #PositivePsychology
• •Dear Parents, At Les Petits Positifs, we believe every child is a star. This week, we're sharing insights on how to spot and nurture your child's unique strengths. Let's empower them together to navigate the world with a smile! Read more on our latest blog. #EmpowerChildren #ParentingSupport
• •(Image: Colorful illustration of a child looking thoughtful) What's the biggest challenge in discussing emotions with your child? 🤔 A) They don't have the words B) They get overwhelmed C) I'm not sure how to start We're here to help! Explore our tools. #KidsEmotions #ParentingTips
• •Les Petits Positifs: Playful Tools for Big Emotions. Helping children grow confident, empathetic, and resilient. Discover how we support your child's journey to well-being.