Brand Tone

Empowering, Motivational, Professional, Authoritative, Relatable, Authentic, Direct, Action-Oriented

Brand Values

• •Transformation & Growth
• •Resilience & Perseverance
• •Empowerment & Ownership
• •Authenticity & Integrity
• •Excellence & High Performance

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., empowering, knowledgeable, authentic), corresponding tone characteristics (e.g., confident, clear, encouraging), "do's" (e.g., use active voice, share success stories), and "don'ts" (e.g., use jargon without explanation, make unrealistic promises). Refer to this chart for all content creation.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target audience's aspirations, challenges, and language. For eliteelea.com, this means speaking to ambitious individuals seeking growth and willing to invest in themselves.
• •Use "We" and "You" Effectively: Use "you" to speak directly to the audience and make them feel understood and addressed. Use "we" (or "I" for a personal brand like Erin Lea's) to build connection and share from a place of experience and authority, but always bring it back to the audience's benefit.
• •Maintain Consistency Across All Channels: Whether it's a website headline, an Instagram caption, an email newsletter, or a video script, the underlying tone and core messages should remain consistent. This builds brand recognition and trust.
• •Review and Refine Regularly: Periodically audit your content to ensure it still aligns with the defined brand tone and values. As the brand evolves, the tone might need slight adjustments, but the core should remain. Solicit feedback to understand how the tone is being perceived.

Social Perception

Expert & Knowledgeable, Inspirational & Motivational, Supportive & Genuine, Effective & Results-Driven

Copy Examples

• •Headline (Empowering & Direct): "Stop Dreaming, Start Doing. Unlock Your Elite Potential Today." *Body:* "Are you tired of standing on the sidelines of your own life? Erin Lea's proven mindset and business strategies are designed to propel you from wishful thinking to impactful action. It's time to build the business and life you deserve. [Learn More/Book a Call]"
• •Social Media Post (Relatable & Motivational): "Remember that 'impossible' goal? It's only impossible until someone does it. Why not you? I've seen countless individuals break through their self-imposed limits. The journey isn't always easy, but the view from the top is worth it. What barrier are you breaking through this week? #EliteMindset #BusinessGrowth #ErinLeaCoaching"
• •Email Subject Line (Authoritative & Benefit-Driven): "The Proven Framework to Triple Your Impact (and Income)." *Opening:* "It's not about working harder; it's about working smarter with a mindset wired for success. Discover the exact strategies my Elite clients use to scale their businesses and lead with confidence."
• •Website Bio Snippet (Professional & Empowering): "Erin Lea isn't just a coach; she's a catalyst for transformation. With a deep understanding of mindset mastery and strategic business growth, Erin empowers entrepreneurs and leaders to shatter limitations and achieve unprecedented success. Her approach is direct, authentic, and relentlessly focused on your results."
• •Testimonial Introduction (Authentic & Value-Focused): "Real People, Real Results. Hear from individuals just like you who transformed their mindset and business with Erin Lea's guidance. Their stories of overcoming obstacles and achieving their biggest goals are a testament to what's possible when you commit to your growth. [See Their Stories]"