Brand Tone

Friendly, Professional, and Trendy

Brand Values

• •Quality
• •Customer Satisfaction/Excellence
• •Customization and Personalization
• •Reliability and Trust
• •Innovation/Creativity

Best Practices

• •Know Your Audience, Tailor Your Platform: While the core tone remains friendly and professional, adjust the formality for each platform. TikTok can be more casual and trendy, while website and business-to-business communication should maintain a slightly more formal professionalism.
• •Emphasize Quality and Reliability: Consistently use keywords like "quality," "premium," "trusted," "reliable," and "fast turnaround" to reinforce these core values in all communications.
• •Showcase Customization Benefits: Focus on how personalization helps customers achieve their unique vision, whether for a personal event or business branding. Use phrases like "your vision, our expertise," "fully customizable," "make it yours."
• •Maintain a Positive and Helpful Voice: Ensure all copy is encouraging, supportive, and focused on providing solutions for the customer. Use inviting language and clear calls to action.
• •Stay Visually Consistent with Tone: Ensure that the visuals used alongside the copy (especially on Instagram and the website) reflect the same professional, high-quality, and sometimes trendy feel that the textual tone aims to convey.

Social Perception

Perceived as a reliable and trendy service provider with positive customer feedback, specializing in event-focused products and supporting businesses.

Copy Examples

• •Instagram Post (New Welcome Board Design): "Make their first impression unforgettable! ✨ Our new arched welcome boards are here to add that perfect touch of elegance to your special day. Fully customizable and delivered nationwide. Swipe to see the designs! #EliteWelcome #EventStyling #WeddingInspo #QualityPrint"
• •Facebook Ad (Business Stationary): "Look sharp, feel professional. From business cards to branded letterheads, Elite Design and Print delivers quality that speaks volumes. Fast turnaround for all your business essentials. Get a quote today! #BusinessPrinting #ProfessionalLook #BrandingSolutions #UKBiz"
• •TikTok Video Caption (Time-lapse of a custom t-shirt print): "From your vision to vibrant reality! 🤘 Watch us bring this custom tee to life with our top-notch DTF printing. Got an idea? We can print it! #CustomTees #PrintOnDemand #Fashion #EliteDesignAndPrint #SmallBizGear"
• •Website Banner (General Services): "Your Vision, Our Expertise, Stunning Results. Elite Design and Print: For all your custom printing needs – from event showstoppers to professional business branding. Quality you can trust, service you’ll love. [Shop Now]"
• •Email Marketing (Promotion for Selfie Frames): "Ready to capture those picture-perfect moments? 📸 Our fun, customizable selfie frames are a hit at any event! Get 15% off all selfie frames this week only with code EVENTFUN. Let's make your celebration unforgettable! #SelfieTime #PartyProps #EliteEvents"