Brand Tone

Professional and Expert, Passionate and Enthusiastic, Confident and Leading, Community-Oriented and Supportive

Brand Values

• •Quality and Strength
• •Innovation and Design
• •Performance
• •Customer Success and Support
• •American Made

Best Practices

• •Emphasize Quality and Engineering: Consistently use terms like "premier," "state-of-the-art," "precision-engineered," "advanced composites," and "unparalleled quality" to reinforce the high-end nature of the products.
• •Showcase Passion and Expertise: Incorporate phrases that convey enthusiasm for RC aviation ("passion for design," "thrill of flight") and highlight the team's extensive experience and knowledge.
• •Maintain a Confident, Authoritative Voice: Use declarative statements about being leaders in the industry and the superior performance of the aircraft. Avoid overly casual or hesitant language.
• •Focus on Customer Success and Support: Regularly mention the support network, build services, and the successful experiences of their customers to build trust and community.
• •Highlight American Heritage and In-House Production: When relevant, subtly weave in the "American owned and operated" aspect and the benefits of in-house design and manufacturing for quality control.

Social Perception

High-Quality Products, Excellent Performance, Good Customer Service, Premium Brand, Innovative

Copy Examples

• •Elite Aerosports: Where Passion Meets Precision. For over a decade, we've been at the forefront of sport turbine model aircraft, crafting jets that embody innovation, strength, and unparalleled quality. Experience the difference that 60+ years of RC aviation expertise makes. Elevate your flight.
• •Engineered for Excellence. Built for Champions. Our American-owned and operated facility utilizes cutting-edge CAD design and advanced composite materials to produce aircraft that dominate the skies. From initial concept to final clear coat, every Elite Aerosports jet is a testament to our commitment to perfection. Discover your next champion.
• •More Than a Model. It's an Elite Aerosports Experience. Join a community of discerning pilots who demand the best. With premier performance, robust construction, and dedicated support from our worldwide network, choosing Elite Aerosports means investing in a legacy of strength and a future of thrilling flights.
• •Unleash a New Level of Performance: The [Model Name]. Meticulously designed for superior aerodynamics and built with our signature strength, the [Model Name] is ready to redefine your expectations. Experience cutting-edge technology and breathtaking capabilities. The sky is calling.
• •The Standard in Sport Turbine Jets. The Definition of Elite. Don't just fly, command the air. Elite Aerosports aircraft are the choice of industry leaders and passionate aviators who recognize that true quality translates to unmatched performance and lasting durability. Find your perfect airframe today.