Tono de Marca

Aspirational, Authoritative, and Caring.

Valores de Marca

• •Health & Wellness
• •Quality & Purity
• •Transparency & Trust
• •Education
• •Exclusivity & Craftsmanship

Mejores Prácticas

• •Lead with "Why," Not Just "What": Always connect the product feature to the customer benefit. The focus should be on the result for the customer's life, not just the product itself.
• •Use Authoritative and Confident Language: Incorporate words like "verified," "proven," "expert-curated," and "award-winning" to reinforce the brand's credibility. Back up these claims by referencing independent lab tests.
• •Maintain a Caring and Empowering Tone: Frame the copy as a partnership in the customer's health journey. Use phrases like "Your partner in health," "Invest in your well-being," and "Make a choice for a better you" to build a supportive relationship.
• •Educate, Don't Just Sell: Use every piece of copy as an opportunity to teach the customer something valuable, whether it's about the health benefits of certain ingredients, the importance of freshness, or how to use a product. This builds trust and positions the brand as an indispensable resource.
• •Tell the Story of the Source: Emphasize the origin of the products. Mentioning specific farms, meticulous harvesting, and air-freighting adds artisanal quality and transparency, justifying the premium price point and building a stronger brand narrative.

Percepción Social

Niche, premium, and trustworthy specialist. Perceived as a reliable source for high-quality, healthy oils and food products not readily available in mainstream stores. Targets health-conscious consumers, gourmands, and parents willing to invest in premium products for tangible health benefits and superior quality. Suggests expertise and high standards, rather than a mass-market brand.

Ejemplos de Copy

• •More Than an Olive Oil. It's a Daily Elixir for a Longer, Healthier Life. Lab-tested for purity, air-flown for freshness.
• •What's in your elixir? We believe true wellness comes from nature's finest. That's why we independently test every batch of our award-winning EVOO for its polyphenol content—the powerful antioxidants that protect your body. This isn't just cooking oil; it's your partner in health. #ElisirWorld #LiveHealthier #Polyphenols
• •The New Harvest Has Arrived: Taste the Difference of True Quality
• •From the sun-drenched groves of Sicily, our Don Peppino EVOO is a testament to tradition and purity. Each bottle contains a polyphenol count of over 500 mg/kg, verified by independent labs. Experience a robust, peppery finish that not only elevates your dishes but actively supports your body's wellness.
• •Don't just eat. Nourish. Protect. Thrive. Elisir. Your daily dose of nature.