Brand Tone

Aspirational & Elegant, Artistic & Unique, Empowering & Confident, Contemporary & Timeless, Quietly Luxurious

Brand Values

• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Empowerment
• •Timelessness
• •Artistic Integrity

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of the Elis Baage voice (e.g., aspirational, artistic, empowering, elegant, confident). Include "words we use" and "words we avoid" to ensure clarity for anyone writing copy.
• •Emphasize Storytelling: Weave the narrative of Elisabeta Baage, the inspiration behind designs, and the lifestyle the brand represents into the copy. Focus on the "why" behind the products, not just the "what."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns seamlessly with the brand's visual aesthetic on the website and social media. For example, elegant imagery should be paired with sophisticated and evocative language.
• •Focus on "Her": Address the target audience directly, understanding her aspirations, values, and desire for unique, empowering fashion. Use language that resonates with her and makes her feel seen and understood.
• •Consistent Review and Refinement: Regularly audit website copy, social media posts, and marketing materials to ensure they consistently reflect the defined brand tone and values. Adapt as the brand evolves, but always with a clear understanding of the core identity.

Social Perception

Positive but Niche, Limited Mainstream Visibility, Association with the Designer, Perceived Quality

Copy Examples

• •Instagram Post (Image: Model wearing a unique Elis Baage dress in an artistic setting): "Sculpted for the woman who authors her own story. Discover the [Dress Name] – where timeless design meets the art of you. #ElisBaage #ArtisanFashion #EmpoweredElegance #UniqueStyle"
• •Facebook Ad (Carousel showcasing different handcrafted accessories): "It's not just an accessory, it's a signature. Each Elis Baage piece is crafted with passion, designed to tell your unique story. Explore the collection and find the detail that defines you. Shop now. #ElisBaageDesigns #HandcraftedLuxury #TimelessAccessories #DefineYourStyle"
• •Website Banner (Homepage): "Elis Baage: Curating Confidence, Crafting Dreams. Explore unique, handcrafted fashion that empowers and inspires."
• •Email Newsletter Snippet (Subject: An Invitation to Timeless Style): "Dear [Customer Name], Step into a world where fashion is more than fabric – it's a feeling. The latest arrivals from Elis Baage embody the spirit of unique artistry and enduring elegance, designed to empower your every moment. Discover pieces as individual as you are."
• •Product Description (for a signature dress): "The [Product Name] dress isn't just worn, it's experienced. Conceived from a vision of timeless allure and modern confidence, this handcrafted piece drapes with an effortless grace that speaks to the discerning woman. From the intricate [mention a specific detail, e.g., hand-stitched embroidery] to the flowing silhouette, every element is a testament to artisanal dedication. Own a piece of wearable art that will journey with you through seasons and stories. #WearableArt #ElisBaageCouture #InvestmentPiece"