Brand Tone

approachable, warm, and service-oriented, with an emphasis on craftsmanship and personal touch

Brand Values

• •Craftsmanship & Originality: Emphasis on "handmade jewelry" and "one-of-a-kind designer originals" created in their Omaha studio by Laurie Langdon and her son Adam.
• •Customer Service & Personalization: Offering personalized customer service and custom design options.
• •Affordable Luxury: Providing a wide range of products at various price points, aiming to make luxury accessible.
• •Family & Legacy: The business was established in 1996 by Laurie Langdon and her son Adam, and this family aspect is part of their story.
• •Community: Being a locally owned store in Omaha since 1996 and engaging in donation requests suggests a value for community connection.
• •Variety & Selection: Carrying their own collections alongside popular designer brands to offer a broad choice to customers.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines Elisa Ilana's tone (e.g., warm, expert, approachable, sophisticated yet accessible), key messaging points, "words we use," and "words we avoid." Share this with anyone creating content.
• •Emphasize Storytelling: Incorporate the brand's heritage – the mother-son designer duo, the Omaha roots since 1996, and the passion for handcrafted quality – into product descriptions, social media posts, and 'About Us' sections to reinforce authenticity and personal connection.
• •Balance "Affordable" with "Luxury": Carefully choose words that convey both quality and value. Use terms like "exquisite," "handcrafted," "artisan-made," "fine materials" alongside phrases that suggest accessibility, like "discover your treasure," "everyday elegance," or highlighting a range of price points.
• •Maintain Warmth and Expertise in Customer Interactions: Ensure that all communication, from social media replies to customer service emails, reflects a helpful, knowledgeable, and friendly tone. Address concerns with empathy, especially given the mixed reviews on customer service.
• •Adapt to the Platform, Maintain the Core: While the tone can be slightly adjusted for different platforms (e.g., more playful on TikTok, more elegant on Pinterest), the core values of craftsmanship, quality, and customer focus should always shine through. Consistency in conveying these values builds brand trust.

Social Perception

Locally: Perceived as a longstanding, reputable jeweler in Omaha, known for engagement rings, custom designs, and a wide selection. Online (Broader Audience): Seen as a source for unique, handmade jewelry and popular brands like Pandora. Appreciated for their designs and the concept of affordable luxury. Mixed: Some customers have reported issues primarily with online order fulfillment, including shipping delays and customer service responsiveness, which impacts the perception for non-local customers.

Copy Examples

• •Instagram Post (Showcasing a handmade necklace): Draped in dreams and handcrafted with heart. ✨ Our latest [Gemstone Name] necklace, designed and made right here in our Omaha studio, is a little piece of everyday luxury meant to tell your story. #ElisaIlana #HandmadeJewelry #ArtToWear #OmahaJewelry
• •Facebook Ad (Promoting custom engagement rings): Your love story is unique. Your ring should be too. Let our family help yours design the perfect symbol of your forever. Visit Elisa Ilana in Omaha or online to start creating your dream custom engagement ring. Because some moments are too precious for anything less than one-of-a-kind. [Link] #CustomEngagementRing #OmahaBride #SheSaidYes #ElisaIlanaDesigns
• •Website Banner (Highlighting affordability & quality): Discover Affordable Luxury. Exquisite, handcrafted jewelry and designer collections that don’t just adorn, they celebrate. Experience the Elisa Ilana difference today. Shop Now. #FineJewelry #DesignerJewelry #AffordableLuxury
• •TikTok Video Caption (Featuring a quick try-on of stackable rings): Stack 'em up! 💍✨ So many ways to express your style with our new [Brand/Collection] arrivals. Which combo is your fave? Let us know below! 👇 #RingStack #JewelryTok #StyleInspo #ElisaIlana #Omaha
• •Email Newsletter Snippet (Announcing a new collection): Hello [Customer Name], just for you from our artisans: Introducing the 'Starlight Collection' – where timeless elegance meets contemporary design. Each piece is lovingly handcrafted to make you shine. Explore the new arrivals and find your next treasure. [Link to Collection]