Brand Tone

Inspirational, Educational, and Personable

Brand Values

• •Creativity and Intuition
• •Connection to Nature
• •Quality and Craftsmanship
• •Authenticity and Focus
• •Community and Empowerment

Best Practices

• •Lead with Emotion, Support with Detail: Start copy with the feeling or inspiration behind the art (e.g., "the calm of a misty morning," "the joy of the first bloom"). Follow up with the tangible details (e.g., "textured acrylics," "vibrant color palette," "archival giclée print").
• •Use "You" and "I" to Build Connection: Speak directly to the audience using "you" to make them feel seen and included. Use "I" when sharing personal stories and insights to maintain authenticity and build a personal connection.
• •Embrace the Language of Intuition and Sensation: Use words like feel, flow, connect, express, intuitive, soulful, vibrant, peaceful, energy. This vocabulary reinforces the core values of the brand and resonates with an audience seeking art with deeper meaning.
• •Be a Generous Guide: Consistently share knowledge without asking for anything in return. Whether offering tips on Instagram Reels or advice on choosing the right art supplies, this builds authority, trust, and community. This generosity naturally leads to sales from an appreciative and engaged audience.
• •Maintain a Consistent Voice Across All Platforms: The inspirational, personable, and educational tone should be present everywhere, from a product description to a YouTube video script to a casual Instagram story. While the format changes, the core personality of the brand must remain stable to build lasting recognition and trust.

Social Perception

Clients/Collectors view her as a talented artist providing high-quality, beautiful work and a wonderful purchasing experience, highlighting the emotional connection to her paintings. Aspiring Artists/Followers see her as an inspiring mentor and a knowledgeable resource, engaged by her educational content and motivated by her success. The Business Community recognizes her as a savvy entrepreneur who has successfully merged artistic passion with a strong business model, resulting in significant growth.

Copy Examples

• •Instagram Post: Image/Video: A close-up video showing the texture and vibrant colors of a new piece, with light moving across the canvas. Caption: "Some feelings are too big for words, so they become colours and textures instead. This is 'Whispers of the Meadow' my latest attempt to paint the quiet joy of a sun-drenched field. It is about that moment of peace you find only in nature. I hope you can feel it too. ✨ Now available in the shop. #elisacapitanioart #abstractnature #intuitiveart #artcollector #emotionalart"
• •Email Newsletter: Subject: Find Your Flow. Our Intuitive Painting Workshop is Open. Body: "Hi [Name], Do you remember when you used to create without fear? Before the pressure, before the self-doubt. Let's find that feeling again. Together. My Intuitive Painting Workshop is a space free of judgment, designed to help you reconnect with your creative spark through play and colour. No experience is necessary just a willingness to explore. Let s paint, let s play, let s find your flow. Limited spots available to keep the experience intimate. [Link to book]"
• •Product Description: Title: "Golden Hour" - Fine Art Giclée Print Description: "Capture the fleeting magic of dusk with 'Golden Hour.' This piece was born from the memory of a summer sky melting into gold, a moment of pure, quiet bliss. While the original has found its forever home, this museum-quality giclée print brings that same warmth and vibrant energy to your space. Printed on archival paper with pigment-based inks, every brushstroke and subtle colour shift is faithfully reproduced, promising a lifetime of beauty. Bring the outside in."
• •Facebook Ad: Headline: Original Art That Feels Like Coming Home. Body: "Your home is your sanctuary. Shouldn't your art be just as personal? Elisa Capitanio Art creates original abstract paintings inspired by the deep, calming beauty of nature. Each piece is a unique emotional landscape, designed to bring a sense of connection and peace to your walls. Stop scrolling through generic prints. Invest in a feeling. Explore the collection." Call to Action: Shop Now
• •Blog Post Intro: Title: What To Do When The Canvas Stays Blank Intro: "The blank canvas. Some days it s a field of infinite possibility. Other days, it s a glaring white wall of intimidation. I know the feeling well. Creative block isn t a sign that you've 'lost it' it's a sign that you need to listen. It s a whisper from your intuition asking for a new path. Today, I'm not going to tell you to 'just push through.' Instead, let s explore three gentle ways to start a conversation with your creativity again.".