Brand Tone

Introspective, Educated, and Poetic.

Brand Values

• •Mindfulness and Intention
• •Curiosity and Lifelong Learning
• •Authenticity and Storytelling
• •Community and Education

Best Practices

• •Lead with the "Why": Always connect the "what" (the product) to the "why" (the philosophy). Don't just sell a vase; sell a "vessel for contemplation" or an "ode to the natural world." Your values of mindfulness, curiosity, and awe are your strongest assets.
• •Use Educated and Evocative Language: Maintain the brand's intelligent and poetic voice. Use specific, sensory details. Talk about the "chemistry of a glaze," the "meditative quality of coiling," or the "geology of a place." This reinforces your expertise and elevates the perception of the work.
• •Embrace Personal Storytelling: Continue to share your personal journey and creative process. Authenticity is key to your brand's connection with its audience. Write in the first person ("I believe," "I discovered") to maintain that direct, intimate link between the artist and the customer.
• •Weave in Your Inspirations: Regularly reference the external worlds that inspire you, whether it's astronomy, literature, or travel. This practice distinguishes your brand by adding layers of intellectual and cultural richness, inviting your audience into a world of ideas, not just a shop.
• •Maintain Visual and Tonal Consistency Across All Platforms: Ensure the language used on Instagram, your website, Etsy, and your Substack all feels like it's coming from the same person. The introspective, educated, and poetic tone should be a consistent thread, creating a cohesive and immersive brand experience for anyone who engages with your work.

Social Perception

The public perception of Elisabetta Lombardo Ceramics is that of a high-quality, artisanal brand helmed by a passionate and multi-talented artist. Customers and followers see the work as both beautiful and meaningful. She is perceived as an expert in her field. Her well-researched writing and detailed explanations of her craft lend her significant credibility. The brand is viewed as authentic and transparent. Lombardo's willingness to share her personal journey fosters a genuine connection with her audience.

Copy Examples

• •The Titan Vase. Hand-built from porcelain, its surface is a landscape of subtle grey tones and crystalline bursts, a tribute to Saturn's largest moon. Each curve is a slow, meditative spiral, built by hand as an exercise in patience. This is more than a vessel for flowers; it's a piece of the cosmos for your home, inviting a sense of wonder and quiet contemplation.
• •The studio floor is covered in test tiles today. Weeks of research into the geology of volcanic landscapes, dozens of adjustments to chemical formulas, all for a single, perfect glaze. It's a slow science, a conversation between chemistry and poetry. The goal isn't just color, but feeling—to capture the raw, transformative power of the earth on the humblest of materials. #CeramicScience #GlazeChemistry #StudioProcess
• •Find your ground in the heart of the city. Our weekend hand-building workshop is an invitation to disconnect from the noise and reconnect with your hands. You don't need experience, only curiosity. Learn the ancient, slow art of coiling and pinching clay, and discover the meditative power of creating with intention. Limited spaces available. Link in bio to begin your journey with clay.
• •From a career in technology to a life in clay, my journey has been one of translation. I translate the awe I find in planetary science into the surface of a glaze. I translate the need for mindfulness into a slow, deliberate process. My work is a testament to the idea that our hands can speak a language our words cannot, creating objects that are not just functional, but filled with meaning.
• •Notes from the studio: On patience and porcelain - This month, I’ve been in a deep dialogue with porcelain. It’s a demanding material, one that teaches you patience whether you have it or not. Each piece that survives the fire feels like a small victory, a quiet lesson learned. In my new journal post, I'm exploring what this challenging clay has taught me about embracing imperfection...