Brand Tone

Artistic, Playful, Effortless, Authentic, Inclusive

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Sustainability & Conscious Consumption
• •Authenticity & Organic Growth
• •Joy & Playfulness
• •Connection to Nature

Best Practices

• •Embrace Imperfection and Uniqueness: Highlight the handmade nature and the subtle variations that make each piece special. Use words like "one-of-a-kind," "unique," "perfectly imperfect."
• •Use Evocative, Sensory Language: Appeal to the senses by describing the feel of the materials, the colors inspired by nature (e.g., "oceanic hues," "sun-warmed sands"), and the emotions the pieces evoke (e.g., "joy," "carefree," "playful").
• •Keep it Conversational and Approachable: While artistic, the tone isn't overly formal. Use friendly language, occasional emojis where appropriate (especially on social media), and speak directly to the customer.
• •Tell the Story: Weave in the brand's origins, the inspiration behind collections (travel, nature, founders' friendship), and the artisanal process. This reinforces authenticity and connection.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the brand's visual aesthetic (beachy, artistic, natural light). The words should feel like they belong with the images shared on Instagram and the website.

Social Perception

Trendy & Celebrity-Approved, Unique & Artistic, High Quality but Sometimes Pricey, Aspirational & Evocative, Inclusive, Good Customer Service

Copy Examples

• •Sun-kissed beads and ocean whispers. ✨ Our new [Necklace Name] is handcrafted for salty air and endless adventures. Each one unique, just like your story. #eliou #HandmadeMagic #CoastalCool
• •Meet the [Earring Name] earrings – a little bit of playful charm, a whole lot of you. Handmade with love and slightly mismatched freshwater pearls because perfect is boring. Wear them your way.
• •Freshly picked: New éliou treasures inside... Remember that feeling of finding a perfect shell on the beach? We've bottled it. Our latest collection is a playful dance of natural textures and bright moments, each piece handmade to make you smile.
• •For the sun chasers, the story makers, the uniquely you. éliou: Handcrafted, heart-filled pieces for every kind of wonderful.
• •From our hands to yours. 🫶 Each éliou piece is a tiny work of art, beaded with intention and designed to journey with you. Discover the difference of truly handcrafted. #eliouMade #ArtToWear