Tono de Marca

Professional, Innovative, and Aspirational

Valores de Marca

• •Health and Well-being
• •Quality and Durability
• •Design and Aesthetics
• •Innovation and Technology
• •Customer-Centricity

Mejores Prácticas

• •Lead with the Benefit, Support with the Feature: Always start by explaining why it matters to the customer (e.g., 'Improve your focus and health'). Then, explain the how (e.g., 'with our silent, dual-motor height adjustment').
• •Use an Elevated Vocabulary: Employ words like 'iconic,' 'seamless,' 'well-being,' 'productivity,' and 'innovative' to maintain the premium, aspirational tone. Avoid overly casual slang or generic business jargon.
• •Maintain Visual and Textual Harmony: Ensure the copy always complements the clean, minimalist, and high-quality aesthetic of the brand's visuals. The words should feel as thoughtfully designed as the product itself.
• •Emphasize Quality Through Specifics: Don't just say 'high quality.' Mention the '5-year warranty,' 'German engineering,' 'premium materials like aluminum,' and 'excellent customer ratings' to provide tangible proof.
• •Speak to an Aspirational Identity: Frame the customer as a 'creator,' 'innovator,' or someone who 'designs their life.' The copy should empower them, positioning the desk as a tool that helps them achieve their goals and live a better life.

Percepción Social

Overwhelmingly positive, perceived as high-quality and premium, aesthetically pleasing, effective and life-improving, and a reliable company.

Ejemplos de Copy

• •Your Space for Great Ideas. The Eliot Desk combines iconic design and smart ergonomics to create the perfect environment for focus, creativity, and well-being. Work smarter, feel better.
• •Designed for your flow. The Eliot Desk isn't just furniture; it's the foundation of your productivity. Seamlessly switch between sitting and standing to keep your energy and ideas moving. #EliotDesk #SmartFurniture #WorkFromHome #OfficeInspiration #Ergonomics
• •Upgrade Your Workday. Tired of the 5 PM slump? An ergonomic workspace can change everything. The Eliot Desk promotes active working, boosts circulation, and enhances focus. Invest in your health and productivity. Backed by a 5-year warranty. Learn more.
• •We believe the most important places in the world are the tables where ideas are born. At Smartfurniture, we equip innovative teams with workspaces that foster well-being and peak performance. Discover how Eliot can transform your office culture. #OfficeDesign #EmployeeWellness #FutureOfWork #SmartOffice
• •Quality you can feel. A design you'll love. Experience the difference an Eliot Desk makes. Built to last, designed to inspire.