Brand Tone

Creative, Passionate, and Approachable

Brand Values

• •Craftsmanship & Quality
• •Personalization & Uniqueness
• •Customer-Centricity
• •Community
• •Passion for the Craft

Best Practices

• •Lead with Passion: Always let the love for the craft shine through. Use words like "crafted," "designed," "artisan," and "passion" to describe the process.
• •Focus on the "Why," Not Just the "What": Instead of saying "We sell custom clocks," say "We create timepieces that hold your most precious moments." Frame products around the emotion or memory they represent.
• •Use "Our Lab/Workshop": Consistently refer to your production space as a "lab" or "workshop." This reinforces the idea of a creative, hands-on, and expert environment.
• •Embrace "You" and "Together": Write copy that speaks directly to the customer ("Your story," "Your event"). Use collaborative language ("Let's create together") to emphasize the personalized, co-creative process.
• •Show, Then Tell: Pair descriptive, emotional copy with high-quality visuals of the products being made or used. The combination of seeing the craftsmanship and reading the passionate story behind it is a powerful tool for this brand.

Social Perception

Elinorlab is perceived as a reliable and innovative artisan studio. Customers view them as a go-to source for high-quality, original, and personalized gifts that are not mass-produced. The brand is trusted for its excellent craftsmanship and responsive customer service. They are seen as experts in their field who are also accessible and friendly. The repeated use of "ElinorLab™" on products helps build a recognizable and professional identity.

Copy Examples

• •Light up your favorite memories. ✨ Our custom lamps aren't just decor; they're stories told in light and shadow. Each piece is crafted with passion in our lab, ready to become a part of your home. Where would you place yours? #Elinorlab #HandmadeDecor #PersonalizedGift #MadeInItaly #LightUpYourLife
• •Your special day deserves a unique touch. From weddings to christenings, our custom-made favors are designed to capture the heart of your celebration. Let's create something unforgettable together. Send us a message to start designing! #Elinorlab #WeddingFavors #EventDecor #PersonalizedFavors #Celebration
• •For the Love of Bees & Honey. 🍯 Our collection for beekeepers is crafted with the same care you put into your hives. Discover unique, practical, and beautiful items designed to celebrate the world of apiculture. #Elinorlab #Beekeeping #GiftsForBeekeepers #HoneyLovers #ApiCulture
• •🎁 A Gift, Made Just For You | The Elinorlab Holiday Collection is Here! This season, give more than a gift—give a memory. Explore our new collection of personalized treasures, handcrafted with love in our workshop.
• •From a spark of an idea to a package at your door. ✨ This is how we make magic happen. #Elinorlab #LaserCutting #Craftsmanship #SmallBusiness #Artisan