Brand Tone

Caring, Trustworthy, and Joyful.

Brand Values

• •Personalization & Individuality
• •Quality & Durability
• •Customer Satisfaction
• •Sustainability

Best Practices

• •Always Lead with Emotion: Start with the feeling behind the product—the joy of a milestone, the pride of a personalized item, the peace of mind from a quality product. Use words like "adventure," "treasure," "unforgettable," and "special."
• •Highlight "Personalized with Love": The combination of personalization and craftsmanship is your unique selling proposition. Explicitly mention that items are "personalized," "made just for them," or "handmade with care" to reinforce your core value.
• •Focus on the Parent's Problem and the Child's Delight: Address the parent's need for durable, safe, and practical items (e.g., "leak-proof," "durable," "easy-to-clean"). Simultaneously, describe the child's positive reaction (e.g., "make them smile," "their favorite design").
• •Maintain a Trustworthy Tone: Be clear and direct about practical benefits like free shipping, material quality (e.g., "stainless steel"), and durability. This builds confidence and supports the purchase decision.
• •Use a Consistent, Joyful Vocabulary: Create a list of on-brand words to use across all communications. Terms like "little adventurer," "companion," "milestone," "journey," and "cherished" will help maintain a consistent and heartwarming brand voice.

Social Perception

EliNik is perceived by the public and its customers as a reliable and high-quality provider of beautiful, personalized children's gear. Customers see the brand as a go-to choice for special occasions like the start of kindergarten or for meaningful gifts. The perception is that of a small, dedicated business that puts care into its products, resulting in a trustworthy reputation. The brand is seen as a creator of cherished items that bring joy to children.

Copy Examples

• •Ready for the big day? Make their first kindergarten adventure unforgettable with a backpack that's all their own. Personalized with their name and favorite design, our backpacks are made with love to carry all their little treasures. Shop the collection now and get free shipping over €50!
• •Lunchtime just got a lot more fun! ✨ Meet our new leak-proof, personalized lunch boxes. Durable, easy for little hands to open, and designed to make them smile. What name would you put on yours? #EliNik #Kindergartenstart #PersonalizedGifts #LunchboxLove
• •Celebrate Their Next Chapter. From personalized backpacks to matching water bottles, find everything they need for a joyful start to kindergarten. Handmade with care, built to last.
• •Keep them hydrated on every adventure! Our stainless steel drinking bottles are the perfect, sustainable companion for school, sports, and play. Engraved with your child's name to make sure their bottle always finds its way back to them. Safe, durable, and oh-so-special.
• •Is another little adventurer in your life starting their journey? As a thank you for being part of the EliNik family, enjoy 10% off your next order. Perfect for siblings, cousins, or friends. Let's make their day special, together.