Brand Tone

Professional, Informative, Customer-centric, Trustworthy, Solution-Oriented, Modern and Stylish

Brand Values

• •Quality: Emphasis on high-quality products and rigorous testing. They offer a warranty on all products.
• •Customer Satisfaction: Stated aim to ensure customer satisfaction and a seamless experience. They actively solicit and value customer reviews.
• •Expertise and Variety: Offering a vast range of over 20,000 lighting and electrical products and positioning themselves as specialists.
• •Reliability: Focus on dependable delivery (1-7 working days using UPS and/or Parcelforce).
• •Accessibility: Providing online support during office hours and clear contact information.

Best Practices

• •Develop a Brand Style Guide: Document the brand's tone of voice (professional, informative, customer-centric, modern), preferred terminology (e.g., "luminaires" vs. "lamps"), and grammar rules. Ensure all writers have access to and use this guide.
• •Focus on Solutions and Benefits: Instead of just listing features, explain how each product or service benefits the customer and helps them achieve their lighting goals. Use phrases like "Achieve the perfect ambiance..." or "Solve your outdoor lighting needs with..."
• •Maintain Clarity and Precision: Use clear, concise language. Provide accurate and detailed product information, avoiding jargon where possible or explaining technical terms simply. This builds trust and reflects professionalism.
• •Emphasize Quality and Expertise: Consistently weave in messages about product quality, rigorous testing, and the company's expertise in the lighting industry. This reinforces brand values.
• •Be Customer-Centric in All Communications: From product descriptions to customer service responses, ensure the language is helpful, respectful, and focused on the customer's needs and experience. Reflect the value of learning from feedback.

Social Perception

Positive for Product and Service, Responsive Customer Service, Reliable Retailer, Lack of Strong Social Media Presence

Copy Examples

• •Headline for LED Strips: "Illuminate Your Vision: Versatile LED Strips for Seamless Interior and Exterior Ambiance."
• •Product Description Snippet for Track Lighting: "Experience ultimate lighting flexibility with our 3-Circuit Track Systems. Precision engineered for modern spaces, offering customizable illumination for homes and businesses. Quality you can trust, style you'll love."
• •Email Subject Line for a Promotion: "Elights: Discover Modern Lighting Solutions & Brighten Your Space with 15% Off."
• •'About Us' Snippet: "At Elights, we're dedicated to sourcing Europe's finest contemporary lighting. Our curated collection of over 20,000 products is backed by rigorous quality testing and a commitment to helping you find the perfect illumination for your home or business."
• •Call to Action Button: "Explore Our Lighting Collections" or "Find Your Ideal Lighting Solution."