Brand Tone

Artisanal & Passionate, Authentic & Personal, Confident & Elevated, Conscious & Purposeful, Empowering & Inspirational

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Heritage
• •Sustainability & Conscientious Consumption
• •Minimalist & Functional Elegance
• •Resilience & Meaning

Best Practices

• •Embrace Storytelling: Consistently weave in elements of Talaya's personal journey, heritage, and the inspiration behind the brand. This authenticity resonates deeply and differentiates Elidia the Label.
• •Highlight "Handmade" and "Quality": Use descriptive language that emphasizes the artisanal nature of the products, the quality of genuine leather, and the meticulous craftsmanship involved in each piece.
• •Maintain a Balance of "Elevated" and "Approachable": While using terms like "luxury" and "high fashion," ensure the language remains grounded and relatable, reflecting the "elevated but not fussy" aspect of the brand's philosophy.
• •Reinforce Conscious Values: Subtly integrate messaging about sustainability, minimal environmental impact, and the "Do More with Less" ethos to appeal to mindful consumers.
• •Show, Don't Just Tell, the "Edgy Twist": When describing products, go beyond just stating they have an "edgy twist." Use vivid adjectives and highlight specific design details that embody this characteristic, making it tangible for the audience.

Social Perception

Respected for Craftsmanship, Seen as Artistic and High-Quality, Founder-Driven and Authentic, Associated with Slow Fashion and Ethical Practices, Positive Online Engagement

Copy Examples

• •Headline: Crafted by Hand, Designed with Soul. Body: More than just a bag, it's a piece of our story. Elidia the Label brings you minimalist leather essentials, ethically handmade in Birmingham, AL, by founder Talaya Champion. Carry intention. #ElidiaTheLabel #HandmadeLuxury #SlowFashion
• •Headline: Heritage Woven into Every Stitch. Body: Inspired by a legacy of design and a vibrant Latina heritage, each Elidia the Label piece is a testament to strength, style, and sustainability. Discover accessories that mean more. #ConsciousStyle #LatinaDesigner #MadeWithMeaning
• •Headline: Do More With Less. Invest in Timeless. Body: Our philosophy is simple: create bold, functional, and impeccably crafted leather goods that become vital to your wardrobe. High-quality materials, minimalist design, and a commitment to treading lightly on the earth. #MinimalistFashion #SustainableLeather #BuyLessChooseWell
• •Headline: The Art of Slow Leather. Body: Witness the journey from raw leather to refined luxury. At Elidia the Label, every cut, stitch, and finish is a deliberate act of creation. Experience the difference of true craftsmanship. #ArtisanalLeather #BehindTheSeams #LuxuryProcess
• •Headline: Elevate Your Everyday. Effortlessly. Body: Elidia the Label: Where minimalist design meets an edgy twist. Our handmade leather accessories are crafted to be both high fashion and highly functional, for a style that’s uniquely yours. #FunctionalLuxury #EdgyMinimalism #HandcraftedElegance