Brand Tone

Playful, Friendly, Caring, Passionate, Authentic

Brand Values

• •Family
• •Quality & Natural Ingredients
• •Creativity & Fun
• •Customer Well-being & Self-Care
• •Handmade & Small Batch
• •Community

Best Practices

• •Embrace Playfulness: Use vibrant language, fun adjectives, and don't be afraid of a little whimsy, especially with product names and descriptions. Emojis can enhance this on social media.
• •Highlight the "Handmade & Family" Angle: Regularly remind your audience that products are made with care by a real family. Share snippets of your story and process. This builds authenticity and trust.
• •Focus on Benefits & Feelings: Go beyond listing ingredients. Explain how the products make the customer *feel* – pampered, happy, refreshed, confident. Connect products to moments of self-care and joy.
• •Keep it Approachable: Use clear, conversational language. Avoid overly technical jargon. Write as if you're talking to a friend.
• •Be Visually Consistent with Your Words: Ensure your copy's tone aligns with your brand's colorful, bright, and fun visual identity. The words should evoke the same positive emotions as the images.

Social Perception

A genuine, family-run business offering high-quality, fun, and effective handmade products.

Copy Examples

• •Ready for a burst of joy? 🛁✨ Our NEW [Product Name] Bath Bomb is handmade with love, packed with skin-loving goodies, and a sprinkle of pure fun! Transform your bath into a vibrant escape. Your skin (and your inner child!) will thank you. #EliAndRai #HandmadeHappiness #BathTimeFun
• •From our family to yours! ❤️ Watch the magic happen as Liz and the girls whip up a fresh batch of our [Product Name] Body Butter. Made in small batches, with only the best natural ingredients, because your skin deserves it! What are your favorite self-care moments? #SmallFamilyBiz #BehindTheScenes #NaturalSkincare #EliAndRaiMagic
• •Nourish. Pamper. Glow. ✨ Discover Eli & Rai's handcrafted bath & body treats, made to turn your everyday routine into a joyful self-love ritual. Because taking care of you should always feel this good! [Shop Now Button]
• •Get Ready to Smile! 😊 Our latest collection just dropped, and it’s bursting with color, joy, and all the natural goodness your skin craves! Inspired by [inspiration, e.g., a tropical getaway, a candy store], each piece is handcrafted by our family for yours. Explore the fun! #NewCollection #EliAndRai #CreativeCare
• •Quick Poll! Which scent makes you feel instantly happy: 🍓 Strawberry Bliss or 🥥 Coconut Dream? We’re brewing up something new and need your help! 😉 P.S. All our scents are crafted with love and natural essences! #FamilyFun #ScentObsessed #HandmadeWithLove