Brand Tone

Sophisticated, elegant, and aspirational. The language is polished, evocative, and employs a rich, descriptive vocabulary. It is personal yet elevated, often referencing the founder's journey, creating an intimate connection.

Brand Values

• •Quality and Craftsmanship
• •Timeless Elegance
• •Feminine Empowerment
• •Authenticity and Passion
• •Exclusivity

Best Practices

• •Develop a Brand Voice Guide: Create an internal document that explicitly defines the brand's tone. Include a 'brand dictionary' of words to use (e.g., elegant, sophisticated, timeless, craft, silhouette) and words to avoid (e.g., cute, cheap, trendy, awesome). This ensures anyone writing for the brand is aligned.
• •Focus on 'Feeling' Over 'Features': While mentioning quality materials is important, the copy should prioritize evoking the feeling the garment gives the wearer confidence, elegance, empowerment. Sell the experience, not just the item.
• •Use Elevated and Evocative Language: Employ a rich vocabulary and sophisticated sentence structure. Use metaphors and storytelling to create a more immersive and aspirational narrative around the products.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy perfectly matches the high-quality, artistic, and elegant aesthetic of the brand's photography and videography. The words and images must tell the same sophisticated story.
• •Channel the Founder's Voice: Consistently weave Thais Moraes's passion and vision into the narrative. Whether through direct quotes or by adopting her perspective, this creator-led approach reinforces authenticity and builds a stronger, more personal brand identity.

Social Perception

Perceived as a high-quality, desirable, and aspirational brand. It is overwhelmingly associated with elegance and sophistication, with strong positive sentiment stemming from its founder-centric appeal and minimal negative feedback.

Copy Examples

• •Introducing the Solaris Collection. Each piece is a dialogue between light and fabric, designed not just to be worn, but to be experienced. Discover silhouettes that celebrate the feminine form with timeless elegance. This is more than fashion; it is poetry in motion.
• •The Sofia Dress in pure silk. Designed for moments that become memories. Its fluid drape and meticulous cut create an unforgettable presence, empowering the woman who wears it with a quiet confidence. The essence of effortless sophistication is here.
• •Eliah was born from a dream: to create more than clothes, to craft legacies. Thais Moraes pours her soul into every design, blending artisanal technique with a modern vision. Each collection is a chapter of her story, offered to you.
• •This season, we invite you to rediscover the power of a perfectly tailored piece. Our new blazers are an ode to timeless strength and elegance. Find the cut that speaks to your spirit and command every room you enter. Your new armor awaits.
• •The art of getting dressed. It's in the details: the feel of crepe against the skin, the perfect line of a seam, the way a skirt moves as you walk. Fall in love with the process, feel the elegance. #EliahWoman #TimelessFashion