Brand Tone

Confident & Bold, Sexy & Sensual, Energetic & Fun-loving, Inclusive (within its niche), Aspirational & Trendy

Brand Values

• •Individuality & Self-Expression: "Celebrating individuality, desire, and freedom. We design for those who dare to stand out."
• •Confidence & Empowerment: Aims to make wearers feel "confident, sexy, and unforgettable."
• •Quality & Premium Feel: Focus on "premium pieces" and initially described as "high end streetwear."
• •Community & Connection: Evident through event promotion and sharing customer photos.
• •Passion & Boldness: The brand was founded as a "bold and passionate collaboration."

Best Practices

• •Embody Eliad's Persona: Channel the confidence, energy, and style of Eliad Cohen himself. The brand is an extension of his personality.
• •Use Vibrant & Evocative Language: Words like "bold," "unforgettable," "daring," "vibrant," "sensual," and "freedom" align with the brand's values and tone.
• •Focus on Empowerment and Confidence: Highlight how the clothing makes the wearer feel (e.g., "feel as incredible wearing our pieces as we feel creating them for you").
• •Maintain an Inclusive and Celebratory Voice: Particularly towards the LGBTQ+ community. Use positive and affirming language.
• •Keep it Aspirational yet Attainable: Showcase a desirable lifestyle (parties, travel, confidence) while making the products accessible through clear calls to action and highlighting worldwide shipping.

Social Perception

The brand is perceived as an extension of Eliad Cohen's persona: stylish, confident, and connected to the international gay party scene. It's seen as fashionable and desirable within its target demographic. Customers and followers generally express positive sentiment and admiration for the products and the aesthetic. The association with PAPAGAYO parties solidifies its image as a brand for festive and expressive occasions. The quality is perceived as "premium" or "high end."

Copy Examples

• •Headline: Dare to Own the Moment. Body: Life’s too short for blending in. Our latest collection is crafted for the bold, the vibrant, the unforgettable. Unleash your confidence. #EliadCohenStore #StandOut
• •Headline: Turn Heads. Steal Hearts. Body: From sunrise beach parties to sunset cocktails, our new swimwear line is designed to make you feel undeniably sexy. Embrace the heat. Shop the look.
• •Headline: Your Vibe. Your Rules. Body: Celebrate every shade of you. Eliad Cohen Store brings you gear that’s as unique and free-spirited as you are. Live louder. #Freedom #Individuality
• •Headline: Beyond a Look, It's a Feeling. Body: Crafted with passion, designed for impact. Experience the premium quality and standout style that defines Eliad Cohen Store. Feel incredible.
• •Headline: The Party Doesn't Start Until You Walk In. Body: Get ready to make an entrance. Inspired by the legendary PAPAGAYO energy, our apparel is your ticket to an unforgettable time. Shop the collection and bring the party. #PapaParty #EliadCohen