Brand Tone

Elegant & Refined, Warm & Approachable, Proud & Confident, Nostalgic & Timeless, Passionate

Brand Values

• •Tradition & Heritage
• •Craftsmanship & Quality
• •Made in Spain
• •Family
• •Style & Design
• •Innovation within Tradition
• •Comfort & Care

Best Practices

• •Emphasize Heritage & Craftsmanship: Always weave in mentions of "Since 1957," "Handmade in Spain," "Artisan Quality," or "Family Tradition" to reinforce core values.
• •Use Elegant and Evocative Language: Choose words that convey quality, style, and care (e.g., "meticulously crafted," "exquisite details," "timeless charm," "pamper every detail").
• •Maintain a Warm and Inclusive Voice: Even when highlighting luxury, ensure the tone is approachable and speaks to the heart of families. Use phrases like "for your little ones," "cherished moments," "comfort and joy."
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," describe the materials (e.g., "supple leathers," "breathable linings") and the benefits (e.g., "perfect for developing feet," "designed for all-day comfort").
• •Align Visuals and Text: Ensure that the imagery used alongside the copy reflects the same elegance, quality, and warmth conveyed in the text. The visual story should complement the written narrative.

Social Perception

High-Quality Children's Shoemaker, Premium & Prestigious, Classic & Timeless Style, Trusted Brand, Fashionable (especially Papanatas), Special Occasion Footwear

Copy Examples

• •Crafting Dreams, Step by Step. Discover the new Eli 1957 collection – where Spanish heritage meets timeless style.
• •Let their personality shine! Our Papanatas line brings color, comfort, and a touch of playful elegance to every adventure. Handmade in Spain, loved by little fashionistas (and their mums!). #Eli1957 #Papanatas #SpanishDesign #LuxuryKids
• •The Sibaritas Collection: Enduring elegance for today's child. Each pair is meticulously handcrafted in Spain, blending traditional artistry with contemporary design for moments that become cherished memories. Quality that lasts, style that transcends.
• •Since 1957, three generations have poured their passion into Eli shoes. We believe in the art of shoemaking, the beauty of Spanish craftsmanship, and the joy of seeing little ones step out in comfort and style. Welcome to our family.
• •A Touch of Spanish Elegance: Special savings on handcrafted children's shoes from Eli 1957.