Brand Tone

Elegant & Luxurious, Romantic & Dreamy, Personalized & Caring, Aspirational & Celebratory, Expert & Trustworthy

Brand Values

• •Exclusivity & Quality: Offering leading international designer brands and emphasizing "Design and Quality International."
• •Customer Experience: Prioritizing a personalized, memorable, and luxurious experience for every bride. Their aim is for the bride to "begin to live the experience of her marriage, through luxury and an intimate and serene fashion environment."
• •Expertise & Passion: Employing a team of "expert women who are passionate about making your experience a memorable memory."
• •Variety & Choice: Providing a wide and diverse selection of dresses to ensure every bride finds something that suits her style and preferences.
• •Empowerment & Confidence: Helping brides find a dress that makes them feel "fully confident in yourself: your beauty, your body, and your decision."
• •Tradition & Modernity: Offering dresses that blend traditional bridal concepts with contemporary styles.

Best Practices

• •Always Emphasize the "Experience": Consistently use language that highlights the luxurious, personalized, and memorable "Elha Experience." Words like "magic," "dream," "celebrate," "unforgettable," and "personalized journey" should be common.
• •Focus on Emotion and Storytelling: Connect with brides on an emotional level. Use storytelling in testimonials ("Elha Brides") and social media captions to evoke feelings of romance, joy, and anticipation.
• •Maintain an Elegant and Sophisticated Vocabulary: Use refined language that reflects the luxury brands they carry. Avoid overly casual slang while still being warm and approachable. The tone should be aspirational yet inviting.
• •Highlight Exclusivity and Expertise: Regularly mention their status as official representatives of renowned brands like Pronovias and the expertise of their bridal stylists. This reinforces trust and their premium positioning.
• •Visual and Verbal Cohesion: Ensure that the tone of the copy perfectly complements the visuals used on the website and social media. Images should be high-quality, showcasing elegant dresses and happy brides, matched by equally polished and emotive text.

Social Perception

ELHA Novias is perceived as a high-end, exclusive bridal boutique in Peru, known for being the official retailer of Pronovias and other prestigious international brands. Customers and the public likely see it as a destination for brides seeking luxury, quality, and a wide selection of designer wedding dresses. The emphasis on a personalized and expert "Elha Experience" suggests that clients expect and appreciate a high level of service and attention to detail. The active and curated social media presence, especially on Instagram and TikTok, helps build an image of a modern, stylish, and emotionally connected brand. The "Elha Brides" testimonials and stories foster a sense of community and trust, showcasing real experiences of happiness and satisfaction.

Copy Examples

• •Instagram Post (Image: Stunning bride in a flowing gown): More than a dress, it's the moment your forever begins. At ELHA Novias, we believe in fairytales and the magic of finding 'the one.' Let our expert stylists guide you to a gown that speaks your heart's language. Book your private consultation and step into your dream. ✨ #ELHAnovias #BridalDreams #LuxuryWedding #PronoviasPerú #SíAlVestido
• •Website Banner (Homepage): ELHA Novias: Where Your Bridal Vision Comes to Life. Discover an unparalleled collection of the world's most coveted designers in an oasis of luxury and personalized care. Your journey to 'I do' starts with an unforgettable experience. [Link to Appointment Booking]
• •Facebook Ad (Targeting newly engaged women in Lima): Engaged in Lima? Congratulations! Your dream dress awaits at ELHA Novias, the exclusive home of Pronovias in Peru. Experience the luxury of choice and the warmth of personalized service as we celebrate this special chapter with you. Schedule your appointment today and let us make your bridal dreams a reality. [Link] #NoviasLima #VestidosDeNoviaPeru #ELHAExperience #BodasPeru
• •TikTok Video Script (Short clips of different dress styles, ending with a bride smiling): (Upbeat, romantic music) Voiceover: From timeless elegance... to modern romance... to breathtaking glamour... Your perfect 'yes' is waiting. ✨ Find it at ELHA Novias. #ELHAnovias #WeddingDressInspo #BrideToBe #Pronovias #LimaNovias #DreamDress
• •Email to a bride after booking an appointment: Dearest [Bride's Name], We are absolutely thrilled to welcome you to ELHA Novias on [Date] at [Time]! Prepare to be enchanted by our curated collections and the dedicated attention of your personal bridal stylist. This is more than just trying on dresses; it's the beginning of your beautiful bridal story, and we are honored to be a part of it. We look forward to helping you find the gown that makes your heart soar. Warmly, The ELHA Novias Team